Brand Activation Marketing Manager: Live Events & Campaigns

GMG SEA (MALAYSIA) SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global well-being company in Kuala Lumpur is looking for a Marketing Manager – Brand Activation to create impactful consumer experiences and drive brand awareness. This role involves leading marketing campaigns across various platforms, event activations, and community engagement initiatives. The ideal candidate should have a proven record in brand activation and experiential marketing, ideally with 3–5 years of experience in related industries. Join us to inspire and empower communities while managing a creative marketing team.

Qualifications

• 3–5 years of experience in marketing, preferably within sports, lifestyle, or retail industries.
• Proven track record in brand activation, experiential marketing, and integrated campaign management.
• Strong understanding of consumer engagement, community marketing, and event execution.

Responsibilities

• Lead and execute 360° marketing and activation campaigns across retail, digital, social, and experiential platforms.
• Drive on-ground activations, events, and community engagement initiatives that strengthen brand connection.
• Develop and implement seasonal and thematic marketing plans that build brand visibility.

Skills

Brand activation

Experiential marketing

Consumer engagement

Community marketing

Data analysis

Tools

CRM tools

Analytics platforms

Job description

A global well-being company in Kuala Lumpur is looking for a Marketing Manager – Brand Activation to create impactful consumer experiences and drive brand awareness. This role involves leading marketing campaigns across various platforms, event activations, and community engagement initiatives. The ideal candidate should have a proven record in brand activation and experiential marketing, ideally with 3–5 years of experience in related industries. Join us to inspire and empower communities while managing a creative marketing team.