Responsibilities
1. Oversee the branch’s total financial strength, including overall growth of key revenue drivers.
- Develop and execute plans to achieve targets for total income, operating expenses, operating profits and pretax profits.
- Grow the branch’s loans and deposits base.
- Grow the branch’s customer base.
2. Enhance branch’s overall franchise value through strategic business development across business units to deliver strong and sustainable growth.
- Develop and execute sales plans for the Consumer Financial Services (CFS), Emerging Business (EmB) and Commercial Bank (CmB) businesses to achieve sales and productivity targets.
- Develop and improve the skills, knowledge and competencies of all branch staff.
- Facilitate business discussions/strategic planning with the branch head of departments to identify opportunities in the market to grow market share.
- Drive cross selling / cross referrals among all staff in the branch to broaden / deepen customer wallet share.
- Provide local market intelligence on competitors’ plans and product offerings to the business divisions.
3. Provide strong leadership to the branch staff, fostering a positive work environment by promoting teamwork and collaboration. Ensure service excellence in addressing enquiries, resolving complaints, and maintaining high customer satisfaction levels overall.
- Responsible for holistic staff management, including hiring of branch head of departments and staff.
- Maximise the branch’s franchise value through holistic servicing of customers’ individual and business needs via active referrals across business units.
- Ensure alignment with regional business unit verticals, in collaboration with branch head of departments.
- Serve as person‑in‑charge for the branch’s top customers across business units.
- Enhance teamwork to ensure a strong customer experience for all customers.
- Meeting CSAT score requirements
- Handling customer complaints and compliments
- Management of customers’ service request
- Lead in the management of branch security, shared services, premise maintenance and staff safety and health requirements.
- Achieve branch digital migration targets
Compliance and Conduct
4. Accountable for all branch staff’s professional conduct with Branch Operations as the anchor of compliance in the branch.
- a. Review and implement effectiveness of controls across all teams.
- Effective maker‑checker process in place.
- Quality review & coaching program.
- Frequent spot checks on compliance to SOP.
- Proactively identify gaps in processes.
- b. Awareness programs.
- Enforce the highest standard of service quality, integrity and behaviours.
- Cultivate psychological safety to foster safe and team camaraderie for staff to speak up.
- Encourage behaviour that improves customer outcomes.
- Annual integrity or LIFRR pledge by all staff.
- c. Surveillance.
- On the ground surveillance/staff behavioural checks and escalation.
- Collaborate with Divisional/Head Office compliance teams and leverage on their surveillance monitoring.
Stakeholder Engagement
5. Building and managing relationships with key stakeholders within local communities, including valued customers, government agencies, and regulators.
- Be the key liaison actively engaging with local authorities and regulators, business / trade associations, as well as other local community leaders.
- Propose activities to enhance to promote and enhance the Bank’s image in the local community.
- Propose Corporate Social Responsibility (CSR) activities involving all branch staff.
Qualifications
- Possess degree in any discipline from an accredited university or colleges.
- Minimum 10 years’ frontline experience; priority is given to those with branch related experience preferably in business banking, branch operations / consumer business, with at least 5 years leadership experience and managing teams.
- Possess strong leadership and people management skills in building and developing a team of staff to achieve business and service requirements.
- Possess pleasant personality and able to command respect from peers and subordinates.
- Good interpersonal and collaborations attributes with ability to build working relationships across the various vertical teams.
- Good attributes and possess good networking and community outreach.
- Ability to work with uncertainties and challenges in a fast‑changing environment.
The role reports into the Head of Branch Channel & Network.