B2B Performance Marketing Manager

Reap; Malaysia; Hybrid; MYR 120,000 - 240,000; Full time

Benefits offered by this job

Insurance coverage after probation

Card stipend and remote setup

Flexible hybrid/remote work

AI tools at work

Job summary

Reap is seeking a hands-on Senior B2B paid acquisition specialist to own the full paid stack across Google, Meta, LinkedIn, Reddit, and programmatic channels. You will optimize CPL/CAC, implement attribution across GA4 and HubSpot, and guide budget pacing with AI-powered workflows.

You will work in a fast-growing fintech setting, balancing ambitious ROAS targets with rigorous testing, fast iterations, and cross-functional collaboration to drive revenue growth and pipeline quality.

Qualifications

• 5+ years in hands-on B2B paid acquisition, with $1M+ spend and $50k+ monthly scales.
• Proven ability to reduce CPL/CAC through structural changes and testing.
• Ability to interpret platform vs CRM numbers and align bonuses to outcomes.

Responsibilities

• Own the full paid stack: Google Ads, Meta, LinkedIn, Reddit, programmatic
• Measure unit economics: CAC, ROAS, and activation metrics using GA4/HubSpot
• Maintain accurate data pipelines and dashboards (UTM, tracking, SQL)
• Automate bidding and reporting with rules and AI-driven workflows
• Lead ABM campaigns and holdout experiments to prove ROI
• Conduct competitor keyword/pricing analysis and adjust strategy

Skills

B2B paid acquisition

CPL/CAC optimization

Attribution literacy

SQL

AI enablement

Experimentation discipline

Tool fluency (8+ tools)

Spreadsheet proficiency

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

Reddit Ads

Programmatic

Semrush

SE Ranking

GA4

HubSpot

SQL

Job description

About Reap

Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement. Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services from issuing Visa cards to facilitating cross-border payments. Backed by leading investors including Acorn Pacific, Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.

Why Reap?

This is a pure performance seat. You'll own a paid budget that scales into six figures monthly at ramp, released in monthly tranches against hard cost-per-lead gates: hit your numbers and the next tranche unlocks and grows; miss them and spend holds while we fix it together. Two motions: high-volume self-serve signups for our corporate card product (fast feedback loops, days to signal) and named-account campaigns for our embedded-finance platform (longer cycles, pipeline-measured). Every dollar is tied to a lead-and-gross-profit forecast. Leadership here funds what performs - the ceiling on your budget is your own ROAS. A working foundation is already live - first-party tracking, bot filtering, cleaned funnels, agencies mid-flight, playbooks from one of the industry's best-performing B2B teams - and a leadership team that has pre-approved scaling budgets wherever ROAS is positive. You'll turn that into the in-house engine behind one of the fastest-growing card platforms in the world, with your results visible in company gross profit, reviewed weekly, in public.

What this role is NOT

• Not a generalist marketing role. No brand strategy, no content calendars, no social media management, no event planning - we have owners for all of that.
• Not a "manage the agency" role. Agencies run alongside you for the first months; you out-execute them and take the engine in-house.
• Not a reporting-up role. You build, you launch, you optimize, you kill. Hands in the platforms daily. If your last role was mostly strategy decks and standups, this will be a bad fit - and the interview will show it fast.

What You'll Own

• The full paid stack, hands-on: Google Ads (Search, PMax, scripts), Meta, LinkedIn Campaign Manager, Reddit, programmatic - structure, budgets, bids, creative testing, and the honest read on what's working
• Unit economics: marginal vs blended CPL by channel, CAC per activated account, payback windows, ROAS reported against revenue data - not platform dashboards Measurement infrastructure: GTM, GA4, server-side/first-party tracking, UTM discipline, conversion events specced end-to-end into HubSpot; you'll query campaign data yourself (SQL against our warehouse / Metabase)
• Traffic quality: bot and fake-lead filtering, disposable-email exclusion, honest lead-quality feedback loops with sales - we optimize on real humans only Automation: rules, scripts, and workflow automation (n8n / Make / Zapier) for bid management, budget pacing, anomaly alerts, and reporting pipelines - plus AI-native creative and analysis workflows as standard
• ABM execution: intent-data tooling (6sense or equivalent), target-account list orchestration, engagement-qualified handoff to sales Incrementality: holdout groups, geo splits, and lift tests - proving ads caused the revenue, not just touched it
• Competitor-intel-driven search: negative-keyword and competitor-query strategy, plugged into our Semrush / SE Ranking stack

What you bring

• 5+ years of hands-on B2B paid acquisition; you've personally deployed $1M+ cumulative and run $50K+ months on accounts you owned - and you can show the accounts or the numbers
• Proof you've bent a curve: at least one story of taking a channel's CPL or CAC materially down through structural work (account rebuild, bid strategy, audience architecture, creative system) - with before/after figures
• Attribution literacy: you know why the platform number and the CRM number disagree, and which one you pay bonuses on
• Fluency across 8+ tools you can name and explain without hesitation
• An experimenter's kill discipline: fast test cycles, pre-defined kill triggers, no sunk-cost romance
• Comfort with SQL and spreadsheets as first instruments, AI as a force multiplier

Nice to Have

• Fintech, payments, SaaS or crypto/web3 audiences;
• Emerging-market scaling (LATAM, SEA);
• 6sense specifically

Why You'll Love it Here

• A high-impact role in a rapidly growing fintech startup
• Flexible hybrid/remote work environment with a global, collaborative team
• Insurance coverage after probation
• Reap Card stipend and remote setup allowance
• Use of AI tools at work - and the space to learn, experiment, and grow with them
• A culture of innovation, inclusion, and continuous learning