B2B Marketing, Senior Executive

Sharp Electronics (M) Sdn Bhd; Shah Alam; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading electronics firm in Malaysia is seeking a B2B Marketing Senior Executive who will deliver data-driven insights to support strategic decision-making. This role involves performance analysis, market trend identification, and reporting. The ideal candidate will have a Bachelor's degree in Marketing or a related field, plus 2-4 years of experience in sales or marketing analysis. Proficiency in tools like Power BI and strong analytical skills are essential for success in this fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• Master's degree or relevant certifications are a plus.
• 2–4 years' experience in sales or marketing analysis.

Responsibilities

• Perform data-driven sales and market trend analysis.
• Generate reports with actionable insights.
• Support ISPI marketing initiatives.

Skills

Strong analytical skills

Advanced Excel capabilities

Proficiency in data visualization tools

Excellent communication skills

Business acumen

Education

Bachelor’s degree in Marketing or related field

Master’s degree or relevant certifications

Tools

Power BI

Tableau

Job description

The B2B Marketing Senior Executive is responsible for delivering data-driven insights to support strategic and operational decision-making across the sales and marketing functions. This position exists to analyze performance metrics, identify market trends and contribute to continuous improvement in sales processes, marketing effectiveness, and lead generation. The role plays a vital part in driving commercial success through accurate reporting, performance tracking and optimization support.

Key Responsibilities

• Perform data-driven sales and market trend analysis to identify growth opportunities and performance gaps.
• Generate regular and ad hoc reports with actionable insights to guide decision-making for sales, marketing and leadership teams.
• Support ISPI (Integrated Sales & Performance Insights) marketing initiatives and lead performance tracking.
• Streamline sales processes and assist with sales operations, contributing to overall efficiency and productivity.
• Collaborate with cross-functional teams to define KPIs and monitor the success of campaigns and promotions.
• Conduct competitor benchmarking, customer segmentation and market intelligence gathering.
• Use CRM and marketing platforms to extract and interpret data, ensuring data integrity and consistency.
• Present analysis in a clear and concise manner through dashboards, presentations and reports.
• Support strategic planning and forecasting with historical and predictive data modelling.
• Contribute to the development and improvement of analytics tools, systems and methodologies.
• Demonstrate team player mindset and readiness to take up new responsibilities as required.

Job Requirements

• Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Science or related field.
• A Master’s degree or relevant certifications (e.g. Google Analytics, Power BI) is a plus.
• 2–4 years of experience in sales analysis, marketing analysis, or business intelligence.
• Experience in a fast-paced industry (e.g. FMCG, retail or B2B) is advantageous.

Skills & Abilities

• Strong analytical and problem‑solving skills with advanced Excel capabilities.
• Proficiency in data visualisation tools such as Power BI, Tableau, or equivalent.
• Ability to interpret complex data and present findings in a user‑friendly format.
• Excellent attention to detail, communication and organisational skills.
• Ability to work independently and collaboratively with cross‑functional teams.
• Strong business acumen and a proactive mindset.

Application Questions

• How many years' experience do you have as a Business to Business Marketing Executive?
• Which of the following web analytics tools are you experienced with?
• How many years' experience do you have as a marketing executive?
• Which of the following statements best describes your right to work in Malaysia?
• Do you have experience in a sales role?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?