B2B Commerce Sales Manager (Modern Trade, General Trade & Trade Marketing)

Hunters International; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG company in Selangor is seeking a Sales Manager to lead Modern Trade and General Trade sales teams. The role requires a proven track record in FMCG sales, strong negotiation skills, and the ability to work in a fast-paced environment. The ideal candidate will manage trade marketing efforts and ensure alignment with company goals. This position offers a competitive salary of MYR 15,000 - MYR 18,000.

Qualifications

• Minimum 6-10 years of FMCG sales experience.
• Proven success managing Modern Trade and General Trade channels.
• Experience in trade marketing planning and execution.
• Comfortable in a fast-paced, entrepreneurial environment.

Responsibilities

• Lead and guide sales teams to achieve targets.
• Drive growth across trade channels.
• Collaborate with marketing for trade activities.
• Analyze market trends and sales performance.

Skills

FMCG sales experience

Negotiation skills

Leadership skills

Communication skills

Analytical skills

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Microsoft Excel

Sales reporting tools

Job description

About Our Client:

A FMCG company that provides natural healthy lifestyle food products which supply, import, repack, distributes organic and healthy food products into supermarket, pharmacies, organic outlets, fruit shops and others all around Malaysia.

Job Responsibilities:

Sales Leadership & Team Management

• Lead, coach, and guide the Modern Trade and General Trade sales teams to achieve monthly, quarterly, and annual sales targets.
• Set clear performance goals and conduct regular performance reviews, ensuring team alignment with company direction.
• Build a strong sales culture focused on execution excellence, customer relationship building, and results.

Channel & Account Management

• Drive growth across Modern Trade and General Trade channels by expanding productlistings, distribution, and in-store execution.
• Maintain and strengthen relationships with key buyers, category managers, and distributorsto achieve win-win partnerships.
• Negotiate trading terms, pricing, and promotional agreements in line with company strategy.
• Identify and onboard new business opportunities and accounts to expand market coverageand category penetration.

Trade Marketing & Activation

• Work closely with the marketing team to plan and execute trade marketing activities that enhance brand visibility and conversion.
• Strategize and implement effective in-store promotions, planograms, displays, and sampling activities.
• Manage A&P (Advertising & Promotion) budgets to ensure efficient spending and measurable returns.
• Track and evaluate trade marketing effectiveness through sales uplift, ROI, and marketfeedback.

Sales Planning & Operations

• Develop and monitor channel sales plans, ensuring alignment with overall company targetsand brand strategies.
• Collaborate with supply chain and marketing teams for accurate demand planning, stockavailability, and timely execution of trade programs.
• Analyze market trends, competitor activities, and category performance to guide salesstrategy and tactical decisions.

Reporting & Business Insights

• Provide timely sales reports, forecasts, and market analysis to management.
• Monitor sales performance by channel, keyaccount, and product category to identify gapsand corrective actions.
• Offer data-driven insights and recommendations to improve sales productivity and channelprofitability.

Job Requirements:

• Bachelor's degree in Business, Marketing, or any related field.
• Minimum 6-10 yearsof FMCG sales experience, with proven success managing both ModernTrade and General Trade channels.
• Experience in trade marketing planning and execution.
• Strong negotiation, leadership, and communication skills.
• Analytical, structured, and hands-on in driving results.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Proficient in Microsoft Excel and sales reporting tools.
• Willing to travel for market visits and customer meetings.

Remuneration:

MYR 15,000 - MYR 18,000

Working Location:

Selayang, Selangor

Consultant in-charge:

Kah Wai | [e-mail] | 012 233 3162 (WhatsApp text only)