Auto Brand & Campaign Lead | Digital & Events

JOYSTAR AUTO SDN BHD; Shah Alam; On-site; MYR 90,000 - 160,000; Full time

Job summary

JOYSTAR Auto Sdn Bhd in Shah Alam is seeking a Marketing Manager to plan, develop, and execute campaigns to strengthen Chery, GWM, and Jetour brand presence and support sales targets.

You will manage digital and traditional marketing activities, coordinate showroom events, and oversee social media, content, and advertising initiatives. The role requires market insight, budgeting, and cross-functional collaboration with sales and after-sales teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• Proven experience in brand positioning and campaign management.
• Strong digital marketing and social media capabilities.

Responsibilities

• Plan, develop and execute marketing campaigns to strengthen Chery, GWM and Jetour brands.
• Manage digital and traditional marketing activities, events and showroom campaigns.
• Analyze market trends and customer insights; prepare marketing reports and budgets.
• Collaborate with sales and after-sales teams to ensure consistent brand messaging.

Skills

Brand positioning

Campaign management

Digital marketing

Social media

Content creation

Event planning

Market research

Data analysis

Communication

Project management

Education

Bachelor’s degree

Job description

JOYSTAR Auto Sdn Bhd in Shah Alam is seeking a Marketing Manager to plan, develop, and execute campaigns to strengthen Chery, GWM, and Jetour brand presence and support sales targets.

You will manage digital and traditional marketing activities, coordinate showroom events, and oversee social media, content, and advertising initiatives. The role requires market insight, budgeting, and cross-functional collaboration with sales and after-sales teams.