Associate Media Planning Director

PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES); Kuala Lumpur; Hybrid; MYR 90,000 - 120,000; Full time

Job summary

A leading global communications group in Kuala Lumpur is seeking an experienced media planning professional with 8-10 years of strategic and operational planning experience. The role involves managing client relationships, optimizing media investments, and leading a high-performing team in a hybrid work environment. Candidates should demonstrate strong problem-solving skills and proficiency in various media systems, including MS Excel.

Benefits

Generous leave entitlements

Cashless medical coverage

Hybrid working schedule

Qualifications

• Proven experience in media planning and execution for regional/global accounts.
• Experience with integrated planning concepts and issues.
• Ability to handle multiple projects and meet tight deadlines.

Responsibilities

• Establish partnerships with clients and business partners.
• Manage client requests and ensure communication strategy alignment.
• Optimize investment management for assigned brands.

Skills

Media planning experience

Strategic planning

Critical thinking

Problem solving

Team collaboration

Technical proficiency with media systems

MS Excel

Education

8-10 years media planning experience

Tools

Advanced media applications

MS Word

MS PowerPoint

Job description

PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES) 2.7 19 reviews · View all jobs

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Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data‑led offering and provide true momentum to our clients’ own transformation. This model, with a country‑led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health, making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Responsibilities

• Client Management
  • Establish a partner‑relationship with clients by being involved in the business environment.
  • Provide business solutions through media approaches for assigned brands.
  • Overall account stewardship to ensure communication strategy and implementation are in sync towards clients' business direction.
  • Undertake key initiatives/business solutions in tandem with clients' goals, business objectives and priorities.
  • Manage clients' requests appropriately (e.g., push back on unreasonable timelines, make judgment, or evaluate value on ad hoc requests).
  • Take ownership for assigned brands.
  • Maintain regular WIPs, dialogues and reviews to ensure effective work processes.
  • Improve and uphold agency evaluation.
  • Build and coach high‑performing team members as required.
• Business Partner Management
  • Leverage good relationships with senior business partners (e.g., creative, media owners) to obtain updated information that contributes to the brand objectives and value‑add to clients.
  • Conduct professional briefings to business partners on innovations and ensure alignment to clients' objectives.
  • Establish partnership processes with business partners (e.g., rules of engagement).
  • Establish rapport and understanding with senior business partners and ensure clear documentation on all communications.
  • Ensure best value from all negotiations across media owners and campaigns.
  • Manage and resolve conflicts for Executives and Managers.
• Research & Media Applications Proficiency
  • Guide and troubleshoot for Managers on application usage.
  • Display competency in using advanced functions in each tool.
  • Tap into proprietary consumer insight applications or alternative sources for more in‑depth analysis.
  • Proficient in using agency’s planning approach.
• Financial
  • Identify opportunities for organic growth of the business.
  • Uphold financial policy and integrity to avoid violation or potential fraud.
  • Assist the team members to reconcile all media payment variances of assigned brands.
  • Work with team members to ensure accurate and timely invoicing.
  • Resolve all ageing matters.
  • Accurate business forecast of assigned accounts (monthly and annually).
• Industry Knowledge (Consumer, Business or Brand Insights)
  • Exhibit good understanding and forecast on media/industry/brand development & implications to the businesses.
  • Evaluate the strategic implications of media/industry/brand developments and identify opportunities & threats to businesses.
• Investment Management
  • Optimize the given investment or allocate appropriate investments by medium/brands.
  • Provide investment consultation to client on appropriate budget to meet desired objectives.
  • Supervise on cost management for brand across medium used.
  • Master contract management (e.g., propose, negotiate, track fulfilment).
  • Input on action plans in expenditure reports.
  • Reconcile all sources of costing/investment variances.
• Corporate Responsibility
  • Lead/participate in pitches.
  • Drive awards submission.
  • Demonstrate appropriate behaviours to uphold the company's image, reputation and credentials.
  • Identify new business opportunities.
  • Collaborate with function/practice leads on best practice development.
  • Demonstrate responsible hiring of talents and manage termination well with due diligence.
  • Mentor and ensure all direct reports master the skills and organisational savvy required for advancement.

Qualifications

• 8‑10 years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts.
• Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning.
• Adaptive and keen to learn on the digital ecosystem.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included).
• Demonstrate critical thinking and problem solving.
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Supervisory skills.
• Knowledge and use of various research systems.
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.
• Integrate understanding into the work to make decisions on the business.
• Filter and adapt the different options and apply good judgment combined with hard facts to select which ideas will produce the best results.
• Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business.
• Proficient in all syndicated and proprietary media applications.
• Keep abreast to the development and trends in the ever‑changing media landscape.
• Able to tap into proprietary consumer insight applications or alternative sources for more in‑depth analysis.

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge – office closure last week of December every year.
• Phone Allowance.