Associate Marketing Manager

Boehringer Ingelheim; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading pharmaceutical company in Kuala Lumpur is seeking a Strategic Marketing role focused on Companion Animals. Responsibilities include developing marketing plans, analyzing market trends, and collaborating with distributors. Ideal candidates are recent graduates in Veterinary Medicine or Business-related fields with strong analytical and interpersonal skills. Join a team committed to making an impact in animal health.

Qualifications

• Recent graduates in Veterinary Medicine or related disciplines are welcome.
• Experience in marketing is advantageous.
• Demonstrates high integrity and ethics.

Responsibilities

• Develop specific marketing plans for products.
• Analyze data for strategic recommendations.
• Coordinate with teams for product support.

Skills

Analytical thinking

Interpersonal skills

Communication skills

Flexibility and adaptability

Team-oriented mindset

Persistence

Education

Veterinary Medicine degree

Business Administration or Marketing degree

Job description

The Position

Are you ready to lead strategic marketing efforts that connect clinical insights with commercial impact in the Companion Animal space?

This role is responsible for developing specific marketing plans for products or species, interpreting and translating scientific clinical data into commercial implications, and conducting primary and secondary market research including labeling and advertising.

The role also involves analyzing data to make strategic recommendations, providing marketing insight for new product launches, recommending pricing strategies, and monitoring budgets. It ensures product development aligns with market needs and represents the marketing group in cross‑functional teams to develop or enhance products.

Responsibilities

Brand Plan Execution and Tactical Marketing

• Execute tactical execution of the Brand Plan at the assigned OPU
• Lead development of marketing tactical plans, implementation, and influencing third‑parties
• Monitor and directly supervise all marketing programs of assigned brand according to budget
• Develop briefs for communication and media agencies
• Coordinate with Technical team and distributors to support product knowledge and marketing efforts
• Plan and organize day‑to‑day implementation of marketing plans, including:
• Advertising and public relations materials
• Sales support materials
• Education materials for distributor representatives
• Dissemination of market and technical information to sales representatives
• Display materials for trade shows and conferences

Driving Business Results

• Track market share trends against plan and adjust tactics to maintain market leadership
• Spend significant time in the field with sales teams and independently to stay updated on market trends, customer needs, and technical support
• Monitor expenditures and implement contingency plans as needed
• Prepare and input accurate monthly product forecasts
• Support Companion Animal BUSE Head with Annual Discussion Presentation covering marketing strategy, plan, budget, and forecast

Commercial Operations and Distributor Collaboration

• Work with distributors to define customer support and pricing strategies aligned with sales objectives
• Partner with distributors to develop goals and action plans for key accounts and opinion leaders
• Coordinate with Companion Animal BUSE Head for distributor plan roll‑out and implementation
• Develop and regularly update customer database for analysis on segmentation, field force deployment, direct promotion spending, and more

Organizational Development and Collaboration

• Collaborate with Supply Chain Management to establish safety stocks and customer service levels
• Support knowledge and skill sharing within the Animal Health division
• Build relationships with MSI and ROPU functions
• Ensure skill development through feedback, coaching, and training opportunities
• Collaborate with Animal Health OPU management to enhance strategic capabilities and foster a transparent, performance‑driven culture

About our future employee

We welcome recent graduates in Veterinary Medicine who are want to establish their careers in commercial and strategic functions. We also encourage applications from individuals with a degree in Business Administration, Marketing, or a related discipline, with prior experience in marketing.

In addition, we are looking for someone who demonstrates:

• High integrity and strong ethical standards
• Flexibility and adaptability to change
• Analytical thinking with the ability to outline, specify, and rationalize
• A collaborative, team‑oriented mindset
• Strong interpersonal skills, including active listening and clear communication
• Persistence and consistency, with the ability to perform under time pressure
• Effective communication skills to influence and persuade others

All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.