Assistant Vice President, Deposits Product

Alliance Bank; Kuala Lumpur; On-site; MYR 100,000 - 140,000; Full time

Job summary

A leading Malaysian bank is seeking an Assistant Vice President for Deposits Product to strategize and implement initiatives to drive deposits-led acquisition. Responsibilities include aligning decision-makers and marketing teams, leading customer experience initiatives, and communicating product value to sales teams. Qualified candidates should possess a minimum of 5 years of working experience, including at least 3 years in consumer banking, with strong knowledge in portfolio strategies and regulatory frameworks related to deposits.

Qualifications

• Minimum 5 years of working experience.
• Minimum 3 years of direct experience in consumer banking.
• Deposits product experience will be an added advantage.

Responsibilities

• Strategize and implement deposits-led acquisition initiatives.
• Align stakeholders and marketing teams for campaign execution.
• Lead customer experience initiatives and journey mapping.
• Communicate new products to sales teams and facilitate the selling process.

Skills

Portfolio strategies

Portfolio analytics

Pricing strategy proposal

Implementing marketing campaigns for acquisition and growth

System and operational knowledge of deposits products

Good knowledge of industry deposits trend

Good knowledge of competition pricing

Strong knowledge of regulatory frameworks

Job description

Assistant Vice President, Deposits Product

15d ago , from Alliance Bank Malaysia Berhad

Strategise, Propose & Implement Initiatives to Drive Deposits‑led Acquisition

• Strategize, design and lead the implementation of deposits‑led acquisition initiatives, and campaigns to acquire customers with Growth (loan and wealth cross‑sell) potential in line with CASA account and customer growth target set for the financial year.
• Work in hand with CSD on sourcing of partnership for new CASA acquisition.
• Align decision‑making stakeholders from start at conceptualization to proposals.
• Align CSD on set and agreed objectives.
• Work with digital marketing teams in Segment and media agencies to implement digital and offline marketing and creative execution, marketing campaign strategies and implementation for deposits‑led acquisition growth initiatives and ensure digital marketing optimization.
• Conduct periodic performance review new initiatives momentum and propose initiatives to close gap.

Leading and be Champion for the end customers' experience on our services and digital journey

• Diagnose customer pain points, customer needs and build journey mapping that is based on consumer empathy map and persona.
• Provide thought leadership to identify the job‑to‑be‑done and value dimensions ranging from functional, emotional to social in digital proposition expansion strategies.
• Partner GTO to design and define the UI/UX of onboarding, usage and engagement on our digital apps and platforms.
• Diagnose, identify and lead initiatives to improve customer advocacy matrices like NPS and referral rates.

Leading in initiatives for Digital Channels Acquisitions and Products Marketing

• Focusing and leading the initiatives on the growth of CASA acquisition with digitize channel i.e. eKYC.
• Work with digital marketing teams in Segment and media agencies to implement digital and offline marketing and creative execution, marketing campaign strategies and implementation for deposits‑led acquisition growth initiatives and ensure digital marketing optimization.
• Setup effective marketing performance tool platform tools i.e. Insider to track on customer behavior that landing on our landed on ABMB marketing asset.
• Leading the strategic proposal discussion on product messaging with marketing that set new and existing products apart from others in the market to give them a unique selling points.
• Communicate the vision and value of new products to the sales team i.e Telesales & Branch sales and develop sales tools that facilitate the selling process.
• Plan and participate in the launch of new services i.e. eKC and products with product teams.
• Leveraging on marketing performance to improve customer experience.
• Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances.

Job Requirement

• Minimum 5 years of working experience
• Minimum 3 years of direct experience in consumer banking
• Experienced in portfolio strategies
• Skills on portfolio analytics
• Experience in pricing strategy proposal
• Experience in implementing marketing campaign for acquisition and growth
• Possess system and operational knowledge of deposits products
• Good knowledge of industry deposits trend
• Good knowledge of competition pricing, products and offering
• Strong knowledge of Regulatory frameworks governing deposits business
• Deposits product experience will be an added advantage.