Assistant Trade Marketing Manager (FMCG) - Petaling Jaya

Dynamic Value Sdn Bhd; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG company in Petaling Jaya is seeking an Assistant Trade Marketing Manager to establish channel-specific strategies and analyze sales data for business insights. The role requires a minimum of 5 years of Trade Marketing experience, and a bachelor's degree in marketing or business administration. Strong communication and analytical skills are essential for this position, which offers opportunities for career growth and collaboration across departments.

Qualifications

• Minimum 5 years of Trade Marketing experience in FMCG.
• Good understanding of FMCG dynamics in Malaysia retail environment.
• Proactive & self-motivated team player.

Responsibilities

• Establish channel-specific strategies and execute plans.
• Analyze sales data and customer off-take data.
• Collaborate with the Brand Manager on promotional campaigns.

Skills

Trade Marketing experience

Interpersonal skills

Analytical mindset

Communication skills

Time management

Education

Bachelor's degree in marketing or business administration

Tools

MS PowerPoint

MS Excel

MS Word

Nielsen

Kantar

Job description

Assistant Trade Marketing Manager (FMCG) - Petaling Jaya

Major Responsibilities

Channel Strategy: Establish channel-specific strategies and execute plans to achieve defined business objectives.

Data-Driven Insights: Identify business opportunities and challenges by analyzing sales data, customer off-take data, retail audits (Nielsen, Kantar), and shopper research.

Shopper-Centric Solutions: Generate compelling shopper stories and utilize insights to develop winning category strategies and actionable in-store solutions.

Performance Monitoring: Continuously monitor channel and brand performance against the business plan, developing alternative strategies as needed.

Market Intelligence: Proactively identify changes in the FMCG landscape and competitive pressures to modify strategies and tactics accordingly.

Campaign Development: Collaborate with the Brand Manager and Sales team to develop brand-building activities, promotional campaigns, and key selling points for new launches.

Product Launches: Prepare and implement trade launch plans for new products, including pre- and post-launch evaluations. Be involved in the new product listing process to ensure trade requirements are incorporated.

In-Store Excellence: Recommend clear promotional guidelines based on shopper understanding and ensure timely delivery of Point of Sale Materials (POSM) to the sales team for implementation.

Cross-Functional Partnership: Develop strong working relationships with Sales, Marketing, Supply Chain, and Finance teams to enhance business performance and ensure critical information is communicated effectively.

Budget Management

Financial Oversight: Optimize the trade promotion budget to maximize return on investment (ROI) and spending efficiency through detailed analysis and strategic cost-improvement initiatives.

Relationships

Report directly to the Senior Manager, Customer Marketing and Sales Effectiveness

Communicate and coordinate with Supply Chain, Finance, Marketing and Customer Development team based in Malaysia

Qualifications & Experience

• Minimum 5 years of Trade Marketing experience in FMCG
• Bachelor degree with major in marketing or business administration
• Good understanding of FMCG dynamics in Malaysia retail environment
• Good interpersonal and communication skills
• Pro‑active & self‑motivated team players with multi‑level within the organization
• High sense of urgency
• Analytical mindset
• Good user knowledge of MS Office PowerPoint, Excel & Word
• Familiar with Nielsen and Kantar or equivalent
• Time management and ability to handle multiple projects at same time
• Strong communication and interpersonal skills
• Planning and organizing, prior experience in managing changes
• Initiative, self‑discipline and result‑oriented
• Proven ability to train and motivate people

Your application will include the following question: What's your expected monthly basic salary?