Assistant Retail GTM Manager

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is seeking an Assistant Retail GTM Manager to drive retail strategies and product promotions. The ideal candidate will have strong analytical skills and experience in retail environments, focusing on achieving KPIs through effective collaboration with various teams. This position offers a dynamic workplace with comprehensive benefits and the opportunity to contribute to innovative retail initiatives.

Benefits

Comprehensive medical, dental, and optical benefits

Flexi working hours

Staff device subsidy

Employee discounts

Convenient location with public transport access

Qualifications

• Experience in retail sales with a focus on achieving KPIs.
• Ability to analyze market trends and report findings.
• Capable of collaborating with cross-functional teams effectively.

Responsibilities

• Plan and execute retail GTM strategies.
• Monitor store execution and drive product lifecycle.
• Conduct competitive analysis and gather market insights.

Skills

Retail Performance Analysis

Data Analysis

Collaboration

Budget Management

Job description

Assistant Retail GTM Manager

Closing Date: 31/10/2025

For registered candidates, please login to apply

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

The Day-To-Day Activities

GTM Planning & Execution for retail. Monitor the store execution and implement tailored Go-to-Market strategies for UM products across various retail stores. Ensure all marketing, sales, and promotional strategies are aligned with product-specific objectives, regional preferences, and branding guidelines. Drive in store productivity the full product lifecycle from launch to ongoing campaigns and seasonal promotions.

About You

Retail Performance & Data Analysis

• Implementation and execution on the GTM strategy to achieve key performance indicators (KPIs) for retail sales of products & devices.
• Regularly report and analyse market trends, competitors, customer feedback, and sales performance.
• Compile frontline insights to refine GTM strategies, improve promotional tactics, and optimize stock levels in retail locations; work closely with the inventory management team.
• Conduct competitive analysis from the field to ensure our brand products stay ahead of market trends and competitor offerings.

• Collaboration with Cross-functional Teams
• Work closely with product & device teams to ensure that all products and devices launches meet customer needs and expectations.
• Align and support Retail Events activation in-store at our new location; engage with key stakeholders for content/agenda development and drive partner participation such as key flagship events.
• Collaborate with the logistics and supply chain teams to manage new launch readiness and demo display availability.
• Work and monitor closely on the strategy for every store sell-out and gather insights from the field team (Area Manager and Store Manager) on performance in all retail stores.
• Monitor and ensure in-store digital content and marketing comms to amplify brand awareness and online visibility.
• Work with the mystery shopper team to improve scoring for each store and ensure relevant product training is conducted based on mystery shopper analysis.

• In Store Marketing & Promotions Strategy
• Ensure planning and execution in-store, manage timeline and keep track of regional retail programs in a fast-paced, deadline-driven environment and be able to take action if needed.
• Work with marketing teams to execute retail-focused campaigns, including in-store displays, influencer partnerships, digital campaigns, and events.
• Design in-store display guidelines to provide the best experience to end users and the best shopping journey.
• Manage product launches and special promotions POSM design to maximize sales and visibility for all products and devices.
• Execute Road Shows for new product launches and manage planning strategy with vendors to improve productivity.

• Budget & Cost Management
• Assist manager in tracking all launch budgets and operational costs for in-store activation planning.
• Roadshow cost and planning the execution with project team.
• Align customer campaign cost expenditure and planning for yearly AOP.
• Work closely with insourcing budget for staff costs for roadshows.

Personal Attributes / Who People Are

• Methodical with sense of urgency and able to work independently.
• Basic understanding of telecom technologies (e.g., mobile, IT, networks, broadband) to better assist customers with technical inquiries or issues.

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What’s Next?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.