Assistant Marketing Manager / Senior Executive

Boost Unity Sdn Bhd; Puchong; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading e-commerce company in Malaysia is seeking a Marketing Specialist to drive online sales and manage social media strategies. The ideal candidate will have a Bachelor's Degree in a relevant field and at least 2-3 years of experience in marketing. Responsibilities include developing e-commerce strategies, optimizing social media engagement, and supporting integrated marketing campaigns. Join a dynamic team that values creativity and a proactive attitude in a fast-paced environment.

Benefits

Opportunities for promotion

Professional development

Regional team support

Qualifications

• Minimum 2–3 years of hands‑on experience in a marketing role.
• Proven expertise in managing e‑commerce platforms and social media channels.
• Experience in supporting or executing integrated marketing campaigns (ATL/BTL).

Responsibilities

• Develop strategies to drive online sales and conversion rate optimization across e‑commerce platforms.
• Own social media strategy to increase brand awareness and engagement.
• Support planning and execution of ATL campaigns by coordinating with agencies.
• Lead key BTL marketing activities including in‑store promotions and local events.

Skills

E-Commerce Proficiency

Social Media Mastery

Analytical & Data-Driven

Creative & Content-Savvy

Project Management

Communication Skills

Education

Bachelor’s Degree in Marketing, Communications, Business, or related field

Tools

Shopee

Lazada

TikTok

Meta Business Suite

Canva

Adobe Creative Suite

Job description

Education & Experience

• Bachelor’s Degree in Marketing, Communications, Business, or related field

• Minimum 2–3 years of hands‑on experience in a marketing role

• Proven expertise in managing e‑commerce platforms and social media channels

• Experience in supporting or executing integrated marketing campaigns (ATL/BTL)

Skills & Competencies

• E‑Commerce Proficiency: Hands‑on experience with Shopee, Lazada, and TikTok

• Social Media Mastery: Deep understanding of algorithms, content creation, and analytics tools (e.g., Meta Business Suite, TikTok Creator Center)

• Analytical & Data‑Driven: Skilled in using social insights and e‑commerce dashboards to measure performance and guide strategy

• Creative & Content‑Savvy: Excellent copywriting and visual storytelling skills; proficiency with design tools (Canva, Adobe Creative Suite) and basic video editing is a plus

• Project Management: Strong organizational skills to manage multiple projects, agencies, and deadlines

• Excellent communication and interpersonal skills, capable of collaborating with sales, product, and external partners

Personal Attributes

• Creative thinker with a commercial mindset and passion for branding

• Proactive, agile, and self‑starter thriving in a fast‑paced environment

• Team player with a positive “can‑do” attitude, willing to support broader team goals

Responsibilities

E‑Commerce Management

• Develop strategies with the e‑commerce team to drive online sales, traffic, and conversion rate optimization (CRO) across platforms such as Lazada, Shopee, TikTok, and brand website

Social Media & Community Management

• Own social media strategy across key platforms (Instagram, Facebook, TikTok, LinkedIn) to increase brand awareness, engagement, and follower growth

• Create, curate, and schedule high‑quality content (imagery, video, copy) optimized for each platform

• Foster and engage with online communities by managing comments, messages, and user‑generated content (UGC)

• Plan and execute paid social media advertising campaigns to support e‑commerce and brand objectives

ATL & BTL Marketing Support

• Support planning and execution of ATL campaigns (TV, Radio, OOH, Print) by coordinating with agencies, managing assets, and assisting logistics

• Lead key BTL marketing activities including in‑store promotions, POSM, merchandising support, local events, partnerships, influencer collaborations, direct marketing, and sales collateral development

• Collaborate with creative teams or agencies to develop marketing materials for digital and traditional channels

• Assist in managing marketing budgets, tracking expenditures, and ensuring ROI on campaigns

Benefits

• Opportunities for promotion
• Professional development
• Regional team support