Assistant Marketing Manager

TOA Group; Negeri Sembilan; On-site; MYR 60,000 - 80,000; Full time

Job summary

A major decorative paint manufacturer is seeking an experienced Assistant Marketing Manager in Malaysia. The role involves managing innovative marketing campaigns, overseeing the execution of projects, and monitoring brand performance. Candidates should have at least 5 years of relevant experience, a degree, and proficiency in Bahasa Malaysia and English. Other responsibilities include collaborating with cross-functional teams and localizing marketing communications.

Benefits

Attractive salary and benefits package

Career and learning development opportunities

Qualifications

• Minimum 5 years of experience in promotion, marketing, or brand activation.
• Experience in the decorative paint business is an advantage.
• Proficiency in Bahasa Malaysia and English.

Responsibilities

• Manage and roll out the innovation roadmap for retail products.
• Lead the planning and execution of the annual marketing plan.
• Monitor key brand KPIs and recommend action plans.

Skills

Communication skills

Project management

Interpersonal skills

Influencing capabilities

Education

Bachelor’s degree in any related field

Job description

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Manage and roll out the innovation roadmap across countries for assigned retail products and sub-brands, making sure there’s a strong pipeline and healthy margins. This includes leveraging the innovation projects and kicking off local initiatives that align with the brand strategy and HQ direction, in close collaboration with RDI and HQ Marketing.

Adapt packaging and livery designs for the assigned portfolio to align with brand positioning. Manage the livery approval process both locally and with the HQ team.

Oversee end-to-end management of innovation projects (migrations, phase-outs, new launches) ensuring smooth execution with minimal impact on the business.

Work closely with Supply Chain, Sales and Finance teams.

Ensure all innovation projects follow compliance requirements and proper processes from start to finish.

Lead the planning and execution of the annual marketing plan for the category and any new products or sub-brands in line with both local and HQ strategies.

Keep track of key competitors and lead tactical initiatives or updates to the marketing mix when needed.

Monitor core brand KPIs including market share, sales volume/value and profitability and recommend action plans to help achieve targets.

Manage the A&P budget for the category and track the effectiveness of marketing campaigns and activations.

Localize communications and activation efforts for the assigned brands and roll out campaigns that align with HQ directions.

Work closely with creative, activation and media agencies throughout the process to ensure campaigns are executed effectively and stay true to the brand and campaign goals.

Plan and run product knowledge and application training sessions (basic to intermediate) for different stakeholders.

Review and evaluate campaigns, identify what worked and what didn’t and apply key takeaways to future initiatives.

Set and uphold product standards within the category, while responding to market feedback, benchmarking competitors and managing quality issues as they arise.

Support the Marketing Team to handle reports, documents and data as per needed by the Sales & Management Team.

Responsible for all Internal Marketing Activities.

Liaise with Finance & Account Department to get the Marketing Expenses updated on monthly basis.

Liaise with all external suppliers to get quotations for catalogs, signboards, banned posters, POP and etc.

Send and compile all customer satisfaction forms.

Liaise with HQ designers to ensure that all marketing collaterals are done correctly and align our internal marketing direction.

Dashboard/OBD report to complete on a monthly basis

Job Requirements

Applicants must be willing to work at 10 Boulevard Damansara, Lebuh Raya SPRINT, Petaling Jaya.

Bachelor’s degree required in any related field relevant to the position

Language proficiency - Bahasa Malaysia and English.

Minimum 5 years’ experiences preferably with promotion/marketing/brand activation experience and decorative paint business experience will be an advantage.

Good communication skills with conducting training experience.

Flexible, detail-oriented and capable of working with teams across multiple geographies.

Strong interpersonal skills, influencing capabilities, project management skills and the ability to work independently.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as an Assistant Marketing Manager? Which of the following languages are you fluent in? Have you worked in a role where you were responsible for brand planning? How many years' experience do you have in market research? How many years of digital marketing experience do you have?

Manufacturing, Transport & Logistics 51-100 employees

TOA Paint Products SDN BHD is a subsidies of TOA Paint (Thailand) Co., Ltd is the largest decorative paint manufacturer in South East Asia and exporter of premium paint products including decorative paint, heavy paint, wood coating, protective coating, marine coating, chemical construction, aerosol spray and abrasive product. TOA is the leader of innovative and decorative paint manufacturer in South East Asia who offer and supply a variety of demand by a plenty innovative painting solution system in both household and industrial market. More than 40 years of paint business, our products continue to gain an increasing share of the highly competitive in both international market and domestic sales due to our premium product quality and high service level.

With high standard and strong product portfolio, TOA has been growing faster than the industry average. We draw our strengths from the new products, best-managed behavior, and also strong sales force. During the past ten year, TOA has expanded its business to Vietnam, Laos, Cambodia, Myanmar, Malaysia and Middle East Zone.

TOA consider the importance of the human capital and equality of opportunity. Our employees will be offered an attractive salary and benefits package as well as career and learning development.

W e are seeking suitably qualified and dynamic candidates to join our winning team in the following position :

TOA Paint Products SDN BHD is a subsidies of TOA Paint (Thailand) Co., Ltd is the largest decorative paint manufacturer in South East Asia and exporter of premium paint products including decorative paint, heavy paint, wood coating, protective coating, marine coating, chemical construction, aerosol spray and abrasive product. TOA is the leader of innovative and decorative paint manufacturer in South East Asia who offer and supply a variety of demand by a plenty innovative painting solution system in both household and industrial market. More than 40 years of paint business, our products continue to gain an increasing share of the highly competitive in both international market and domestic sales due to our premium product quality and high service level.

With high standard and strong product portfolio, TOA has been growing faster than the industry average. We draw our strengths from the new products, best-managed behavior, and also strong sales force. During the past ten year, TOA has expanded its business to Vietnam, Laos, Cambodia, Myanmar, Malaysia and Middle East Zone.

TOA consider the importance of the human capital and equality of opportunity. Our employees will be offered an attractive salary and benefits package as well as career and learning development.

W e are seeking suitably qualified and dynamic candidates to join our winning team in the following position :

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What can I earn as an Assistant Marketing Manager