Assistant Marketing Manager

Luen Heng F&B Sdn. Bhd.; Johor Bahru; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading beverage distributor in Johor Bahru seeks an experienced Assistant Marketing Manager to plan and execute marketing campaigns, manage the brand's digital and traditional presence, and analyze market trends. The ideal candidate will have a background in Marketing and experience in FMCG or the beverage industry. Strong communication skills and a bachelor's degree in a related field are required. This full-time role offers an opportunity to contribute to a dynamic team.

Qualifications

• Experience in Marketing, Brand Management, and Product Promotion.
• Proficiency in Digital Marketing, Social Media Management, and Content Creation.
• Strong Communication, Collaboration, and Client Relationship Management abilities.

Responsibilities

• Plan and execute marketing campaigns.
• Manage brand presence across digital and traditional platforms.
• Analyze market trends to identify growth opportunities.

Skills

Experience in Marketing

Proficiency in Digital Marketing

Skills in Data Analytics

Strong Communication

Project Management

Education

Bachelor's degree in Marketing or Business Administration

Job description

Company Description

Since 1956, Luen Heng F&B Sdn. Bhd. has been a leader in the distribution of premium consumer products in Malaysia and across parts of Asia. Offering an extensive portfolio that includes beer, wine, spirits, tobacco, non-alcoholic beverages, and more, the company represents several renowned international brands. With temperature-controlled warehousing, strategically placed distribution centers, and a specialized fleet, Luen Heng ensures efficient delivery of sensitive products such as wine in a tropical climate. A diverse and dedicated team drives the company’s success, emphasizing teamwork, passion, and excellence. The distribution network spans retail, on-trade, and duty-free sectors nationwide, leveraging strategic partnerships with dealers to achieve nationwide reach.

Role Description

This is a full-time, on-site position based in Johor Baharu for an Assistant Marketing Manager. The role involves planning and executing marketing campaigns, managing the brand's presence across digital and traditional platforms, and analyzing market trends to identify growth opportunities. Day-to-day tasks include collaborating with sales and product teams, ensuring alignment with corporate objectives, maintaining relationships with key stakeholders, and managing budgets to optimize marketing ROI. Additionally, the role includes creating reports to track campaign performance and providing actionable insights to drive results.

Qualifications

• Experience in Marketing, Brand Management, and Product Promotion
• Proficiency in Digital Marketing, Social Media Management, and Content Creation
• Skills in Data Analytics, Market Research, and Trend Analysis
• Strong Communication, Collaboration, and Client Relationship Management abilities
• Project Management and Budgeting skills
• Bachelor's degree in Marketing, Business Administration, or a related field
• Prior experience in FMCG or the beverage industry is an advantage
• Proficiency in English, including both written and verbal communication