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A leading event management organization based in Malaysia, Penang, is seeking an experienced Event Marketing Manager. The role involves developing event concepts, managing marketing campaigns, overseeing budgets, and executing logistics for successful events. A bachelor's degree and a minimum of 3 years' experience in event management are required. This position offers opportunities for creative input and professional growth.
Event Strategy & Planning: Develop event concepts, goals, and marketing strategies to align with business objectives.
Marketing & Promotion: Create and execute marketing campaigns, including digital marketing, social media, and email marketing, to promote events and build awareness.
Budget Management: Manage event budgets, track expenses, and negotiate with vendors.
Logistics & Coordination: Oversee venue selection, catering, AV setup, and other event logistics.
Relationship Management: Build and maintain relationships with tenants, vendors, sponsors, and others.
Content Creation: Develop marketing materials, digital content, and promotional materials for events.
Event Execution: Supervise event setup, oversee the smooth flow of activities, and manage on-site logistics.
Post-Event Evaluation: Analyze event performance, gather attendee feedback, and identify areas for improvement.
Collaboration: Work with internal teams (e.g., creative, product marketing, sales) and external vendors.
Carry out any other job tasks / assignments as and when requested by Senior Management, Department Head or direct superior.
Requirements:
Bachelor’s degree in Event Management, Marketing, Hospitality, Public Relations, or a related field.
Minimum of 3 years of experience in managing events.
Strong project management and organizational skills.
Excellent interpersonal and communications skills, creative thinking & problem solving skills
Creative mindset with attention to detail and ability to handle multiple projects simultaneously under tight deadlines.
Your application will include the following questions: