Assistant Marketing Communications Manager

Carlo Rino; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading fashion brand in Kuala Lumpur is searching for a Marketing Manager to develop and implement marketing and communication strategies, oversee brand management, and lead offline and digital marketing initiatives. The ideal candidate should have 4-6 years of relevant experience with at least 2 years in a leadership role, strong proficiency in English, Bahasa Cina, and Malay, and a passion for brand development. Join us to drive impactful marketing campaigns and enhance brand visibility.

Qualifications

• 4 – 6 years of experience in marketing communications or A&P, with at least 2 years in a leadership role.
• Proficient in English, Bahasa Cina, and Malay; fluency in Bahasa Cina is preferred.
• Proven expertise in brand management and integrated marketing.

Responsibilities

• Develop and implement marketing and communication strategies.
• Lead digital marketing strategies across multiple channels.
• Plan and execute offline marketing initiatives including events.

Skills

Brand management

Digital marketing

Media relations

Campaign performance analysis

Consumer behavior understanding

Education

Degree in Marketing, Communications, Business, or related field

Job description

1. Strategic Planning & Brand Management

Develop and implement comprehensive marketing and communication strategies aligned with brand vision and business objectives.

Oversee all aspects of brand management, including positioning, messaging, and visual identity across multiple channels.

Lead high-impact marketing projects, ensuring timely delivery, cross-functional collaboration, and budget adherence.

Track and analyze campaign performance, providing actionable insights to optimize effectiveness.

Lead digital marketing strategies across social media, email, SEO/SEM, and online advertising.

Drive audience engagement, conversions, and loyalty through data‑driven campaigns.

Oversee creative development, photography, and videography to deliver high‑quality, brand‑consistent assets.

3. Offline Marketing & Experiences

Plan and execute offline marketing initiatives including events, activations, partnerships, and traditional advertising campaigns.

Oversee visual merchandising strategies to ensure retail displays and in‑store experiences align with campaigns and consumer insights.

Optimize product placement, traffic flow, and in‑store communication to maximize impact and sales.

4. Media Relations & PR Development

Build and maintain strong relationships with media, journalists, influencers, and agencies to secure positive coverage.

Develop and execute PR strategies to boost brand visibility, credibility, and equity.

Identify opportunities for collaborations, features, and partnerships that enhance brand exposure.

Job Requirements

• Degree in Marketing, Communications, Business, or related field.
• 4 – 6 years of progressive experience in marketing communications or A&P, with at least 2 years in a leadership role.
• Proficient in English, Bahasa Cina, and Malay. Preference for Bahasa Cina fluency to effectively communicate with relevant clients.
• Proven expertise in brand management, integrated marketing, digital campaigns, and PR.
• Strong understanding of the retail landscape, consumer behaviour, industry trends and best practices.