The Assistant Manager, Store Design SEA is responsible for supporting the development, execution and delivery of PUMA retail concepts across the SEA Region. This role involves creating efficient, brand-aligned store design concept, coordinating design documentation, managing vendors and ensuring high-quality store environments that reflects PUMA’s brand identity and customer experience standards. The role also includes managing stakeholders alignment on design execution, ensuring all internal teams and external partners are aligned with approved concept, timelines, and quality expectation.
Your Mission
Task 1: Store Design & Planning
- Develop store layouts, interior design concepts and fixtures plan aligned with PUMA Global Retail guidelines
- Produce detailed 2D (AutoCAD) & 3D design drawing for mall submission
- Prepare photo‑realistic 3D visualizations using SketchUp (V‑Ray / Lumion) or other 3D Modelling and rendering tools for new stores, renovations, SIS and special projects
- Ensure design solutions optimize traffic flow, operational efficiency and product visibility by following SKU plan shared.
Task 2: Stakeholder Alignment & Execution
- Lead alignment of all stakeholders – Retail Operations and Management Team, Visual Merchandising Team, Merchandising Team, Project Team, External Partner & Global Retail Environment Team and external partners – on design intent, execution standards, timelines, and deliverables.
- Communicate design intent clearly and ensure alignment of all parties.
- Work closely with Project Managers in coordinating store roll‑out schedule across SEA.
- Review shop drawing, material submissions and contractor proposal to ensure compliance with PUMA Standard.
- Support in‑site meetings, site surveys and provide design supervision during construction phases.
Task 3: Brand Standards & Compliance
- Ensure all design executions follow PUMA Global Retail Environment Guidelines, fixture standards, and sustainability initiatives.
- Maintain an updated library of materials, fixtures, and approved vendors for the region.
- Conduct post‑opening reviews to gather feedback and continuously improve store design quality.
Task 4: External Coordination & Project Support
- Coordinate with external architects, contractors and PUMA‑approved vendors to ensure projects meet brand standards, timelines and quality requirements.
- Oversee and support Project Managers in local council drawing submission and approval processes, ensuring all design and technical documents meet regulatory requirements.
Task 5: Reporting & Documentation
- Prepare design presentation and status reports for regional leadership if requires
- Manage documentation, including CAD files, 3D models, brand guidelines, and project archives