Assistant Manager, Southern Region Sales

Malaysia Airlines; Johor Bahru; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading airline company is seeking an Assistant Manager for Southern Region Sales to co-lead the sales team and implement effective sales strategies. The ideal candidate should possess strong leadership and analytical skills, alongside a Bachelor's degree with relevant experience in sales. Fluency in English and Bahasa Malaysia is essential. This position is located in Johor Bahru, Malaysia.

Qualifications

• Minimum of 7 years' relevant experience in sales or commercial roles.
• Fluent in English and Bahasa Malaysia.

Responsibilities

• Co-lead the southern region sales team and drive sales targets.
• Establish relationships with travel agencies and trade partners.
• Monitor performance data and KPIs related to sales.

Skills

Sales strategies

Customer service

Analytical skills

Leadership

Communication

Education

Bachelor's degree in Business, Economics, Accounting, or Marketing

Diploma in related fields

Job description

Job Title

Assistant Manager, Southern Region Sales

Reports To

Regional Manager, Sales (Malaysia & Brunei)

Role Purpose

Co-lead the southern region sales team in collaboration with the Manager by driving the development and execution of effective sales and marketing plans, while ensuring customer‑centric operational excellence to achieve sales targets aligned with revenue goals and the organization's Commercial Strategic Pillars.

Key Accountability

• Establish good relationships with all travel agencies, travel trade partners, and tourism boards to drive sales and ensure continuous support, in line with business sales policies. Advise them on the company's sales procedures and policies.
• Explore growth opportunities and implement sales strategies and policies to achieve revenue targets within the allocated overhead budget. Monitor performance data and KPIs related to sales and revenue, ensuring the achievement of CSP targets.
• Collaborate with internal stakeholders on initiatives to improve and drive high‑yield revenue contributions from travel agencies and travel trade partners.
• Obtain feedback from the trade, analyze regional sales performance, including conducting competitive intelligence on rival sales activities, and provide recommendations and possible solutions to management to support a more robust sales drive.
• Provide guidance, coaching, and mentoring to the Central Region team. Address any shortcomings promptly to develop an effective and high‑performing sales team.
• Conduct sales presentations and product demonstrations to potential clients, ensuring that all terms and conditions comply with company policies and guidelines.
• Provide exceptional customer service and support to clients, ensuring their needs are met and issues are resolved in a timely and professional manner.
• Provide ad‑hoc and administrative support to the Regional Manager, Sales (Malaysia & Brunei), as well as any other support work assigned from time to time.

Qualifications & Working Experience

• A Bachelor's degree in Business, Economics, Accounting, or Marketing with a minimum of 7 years' relevant experience in sales or commercial roles; or
• A Diploma in the same fields with at least 10 years' relevant experience.

Areas of Experience / Personality Traits

• In-depth knowledge of the airline industry and its commercial dynamics.
• Fluent in English and Bahasa Malaysia; proficiency in additional languages is an added advantage.
• Strong analytical and problem‑solving skills, with a keen eye for identifying growth and improvement opportunities.
• Proven leadership with a collaborative, team‑oriented mindset and the ability to drive results.
• Excellent communication and interpersonal skills to build and maintain strong relationships with stakeholders and customers.
• Customer‑focused and results‑driven, with a strong commitment to service excellence and performance delivery.
• Resilient and adaptable under pressure, capable of managing multiple priorities and meeting tight deadlines effectively.