Assistant Manager & Product & Content Specialist SEA

Puma; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global sports brand is looking for a Retail Training Manager to develop and govern regional training content across Southeast Asia. This role requires strong skills in content creation and visual design, with a minimum of 6 years’ experience in retail training. The successful candidate will manage regional training programs, ensuring alignment with brand strategies and seasonal priorities while adapting global materials to local needs. A Bachelor's degree and expertise in tools like PowerPoint and video editing are essential.

Qualifications

• Minimum of 6 years' experience in retail training or learning & development.
• Proven ability in managing regional training programs.
• Experience with cross-functional stakeholders.
• Exposure to sportswear or lifestyle retail is an advantage.

Responsibilities

• Develop retail training content aligned with brand priorities.
• Coordinate SEA regional training programs and ensure effective rollouts.
• Lead development of seasonal product training materials.
• Ensure consistency and quality in training across SEA markets.
• Stay updated with learning design trends and enhance training formats.

Skills

Retail training experience

Content creation

Visual design capability

Video editing skills

Stakeholder management

Education

Bachelor’s degree in business, Education, Learning & Development, Marketing

Tools

PowerPoint

Canva

Photoshop

CapCut

Job description

Your mission

This position is responsible to develop, plan, and govern the SEA retail training content and regional training programs, ensuring alignment with retail strategy, brand standards, and seasonal priorities. This role leads content creation and program management to enable Retail Operations teams to execute training effectively at store level.

Task 1: Retail Training Content Development

• Develop, plan, and maintain SEA-level retail training content aligned with retail strategy and brand priorities.
• Create high-quality, visually engaging training materials using PowerPoint, ensuring clarity, storytelling, and retail relevance.
• Design and produce visual learning assets, including product cards, job aids, infographics, and quick reference guides.
• Develop short-form training videos (e.g. product features, selling techniques, coaching tips) using basic video editing tools such as CapCut or equivalent.
• Translate product, campaign, and merchandising strategies into compelling, retail-ready training storytelling across multiple formats (slides, visuals, videos).
• Ensure all content is practical, engaging, and easily executable by Retail Operations teams at store level.

Task 2: Regional Training Program Management

• Plan, manage, and coordinate SEA regional training programs (e.g. NITRO Expert, CX Champion, WOW Bill, seasonal focus programs).
• Support rollout planning, timelines, and execution readiness in partnership with Retail Operations.
• Ensure program standards, content, and tools are clearly communicated and aligned across markets.
• Collect qualitative feedback from markets to support continuous program improvement.

Task 3: Seasonal & Campaign Training Support

• Lead development of seasonal product training decks, videos, and supporting tools aligned with SEA and Global timelines.
• Ensure timely delivery of training materials to support product launches and key campaigns.
• Adapt global training materials to meet SEA needs while maintaining content governance.

Task 4: Content Governance & Continuous Improvement

• Work closely with SEA Merchandising, Marketing, and Retail stakeholders to identify training needs and priorities.
• Maintain consistency, accuracy, and quality of training materials across all SEA markets.
• Manage and organise centralized regional content libraries.

Task 5: Innovation & Learning Trend Adoption

• Stay up to date with learning design trends, retail training tools, and digital learning innovations.
• Continuously improve training content formats (e.g. micro-learning, short videos, blended learning).
• Explore and recommend new tools or approaches to enhance training effectiveness and engagement.

Your talent

Education: Bachelor’s degree in business, Education, Learning & Development, Marketing, or relevant studies.

Professional: A minimum of 6 years' experience in retail training, learning & development, or product training. Proven experience in managing regional training programs or initiatives. Experience working with cross-functional stakeholders in a regional environment. Exposure to sportswear, fashion, footwear, or lifestyle retail is an advantage.

IT Skills: Advanced PowerPoint skills with strong visual and instructional design capability. Experience with content creation tools such as Canva, Photoshop, or similar. Basic video editing skills using tools such as CapCut or equivalent. Familiarity with e-learning platforms and digital learning tools.

Language Skills: Strong written and spoken English.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.