Assistant Manager & Product & Content Specialist SEA

PUMA Group; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading sportswear company in Malaysia is seeking a qualified retail training manager to develop and govern retail training programs across SEA. The ideal candidate will have at least 6 years of experience in retail training, strong skills in content creation using tools like PowerPoint, and a Bachelor's degree in a relevant field. This role involves managing regional programs, developing training materials, and ensuring alignment with brand standards and seasonal priorities. A dynamic work environment that encourages innovation awaits.

Qualifications

• Bachelor's degree in business, education, or related fields.
• Minimum 6 years' experience in retail training or development.
• Proficient in advanced PowerPoint and content creation tools.

Responsibilities

• Develop and maintain retail training content aligned with strategy.
• Manage SEA regional training programs and ensure execution readiness.
• Lead development of seasonal product training materials.
• Maintain quality and accuracy of training materials across regions.
• Stay updated with learning design trends and tools.

Skills

Retail training management

Content creation

Instructional design

Visual storytelling

Video editing

Education

Bachelor's degree in business or related field

Tools

PowerPoint

Canva

Photoshop

CapCut or similar

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

This position is responsible to develop, plan, and govern the SEA retail training content and regional training programs, ensuring alignment with retail strategy, brand standards, and seasonal priorities. This role leads content creation and program management to enable Retail Operations teams to execute training effectively at store level.

Task 1: Retail Training Content Development

• Develop, plan, and maintain SEA-level retail training content aligned with retail strategy and brand priorities.
• Create high-quality, visually engaging training materials using PowerPoint, ensuring clarity, storytelling, and retail relevance.
• Design and produce visual learning assets, including product cards, job aids, infographics, and quick reference guides.
• Develop short-form training videos (e.g. product features, selling techniques, coaching tips) using basic video editing tools such as CapCut or equivalent.
• Translate product, campaign, and merchandising strategies into compelling, retail-ready training storytelling across multiple formats (slides, visuals, videos).
• Ensure all content is practical, engaging, and easily executable by Retail Operations teams at store level.

Task 2: Regional Training Program Management

• Plan, manage, and coordinate SEA regional training programs (e.g. NITRO Expert, CX Champion, WOW Bill, seasonal focus programs).
• Support rollout planning, timelines, and execution readiness in partnership with Retail Operations.
• Ensure program standards, content, and tools are clearly communicated and aligned across markets.
• Collect qualitative feedback from markets to support continuous program improvement.

Task 3: Seasonal & Campaign Training Support

• Lead development of seasonal product training decks, videos, and supporting tools aligned with SEA and Global timelines.
• Ensure timely delivery of training materials to support product launches and key campaigns.
• Adapt global training materials to meet SEA needs while maintaining content governance.

Task 4: Content Governance & Continuous Improvement

• Work closely with SEA Merchandising, Marketing, and Retail stakeholders to identify training needs and priorities.
• Maintain consistency, accuracy, and quality of training materials across all SEA markets.
• Manage and organise centralized regional content libraries.

Task 5: Innovation & Learning Trend Adoption

• Stay up to date with learning design trends, retail training tools, and digital learning innovations.
• Continuously improve training content formats (e.g. micro-learning, short videos, blended learning).
• Explore and recommend new tools or approaches to enhance training effectiveness and engagement.

YOUR TALENT:

Education: Bachelor’s degree in business, Education, Learning & Development, Marketing, or relevant studies.

Professional: A minimum of 6 years' experience in retail training, learning & development, or product training. Proven experience in managing regional training programs or initiatives. Experience working with cross-functional stakeholders in a regional environment. Exposure to sportswear, fashion, footwear, or lifestyle retail is an advantage.

IT Skills: Advanced PowerPoint skills with strong visual and instructional design capability. Experience with content creation tools such as Canva, Photoshop, or similar. Basic video editing skills using tools such as CapCut or equivalent. Familiarity with e-learning platforms and digital learning tools.

Language Skills: Strong written and spoken English.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.