Assistant Manager - Marketing Communications - Hyatt Place Kuala Lumpur Bukit Jalil

Hyatt Group; Kuala Lumpur; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading hospitality brand in Kuala Lumpur is seeking a Marketing Communications Manager to oversee the development of marketing materials and strategies. The ideal candidate will have 2-3 years of experience in marketing, preferably in the hospitality industry, and proficiency in Adobe Creative Suite. This role includes managing budgets, developing customer engagement strategies, and ensuring brand consistency across all platforms.

Qualifications

• 2-3 years of experience in marketing, communications, and brand management.
• Experience in the hospitality industry preferred.
• Prior experience in a related junior role is necessary.

Responsibilities

• Oversee creation and maintenance of marketing materials.
• Coordinate production and distribution of newsletters and press releases.
• Analyse guest feedback to adjust marketing strategies.
• Manage the hotel's social media presence and online reputation.

Skills

Marketing strategy development

Budget management

Customer engagement

Adobe Creative Suite proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Canva

Job description

Main Duties

Administration

• Oversee the creation and maintenance of marketing communication materials and collateral.
• Implement administrative processes for content approval, scheduling, and distribution.
• Handle budget management for marketing communication campaigns, tracking expenses and ROI.
• Monitor administrative processes related to marketing campaigns and promotional materials to enhance efficiency.
• Foster a culture of continuous improvement in marketing communication by incorporating feedback for enhancements.

Customer Service

• Maintain a database of media contacts for press releases and media outreach.
• Stay updated on relevant laws and regulations related to advertising, data privacy, and intellectual property rights.
• Coordinate the production and distribution of newsletters, press releases, and other communication materials.
• Analyse guest feedback and make adjustments to marketing strategies based on guest preferences.
• Create and implement guest engagement strategies through email marketing and other communication channels.
• Prepare and manage the marketing department's budget, including expense tracking and reporting.
• Coordinate marketing calendars and schedules for campaigns and events.
• Maintain marketing records, contracts and vendor agreements.

Marketing

• Develop and execute comprehensive marketing communication strategies to promote the hotel's services, events, and special offers.
• Oversee the creation of marketing materials, including brochures, websites, social media content, and email campaigns.
• Analyse market trends and competitor strategies to identify opportunities and threats.
• Manage the hotel's social media presence and online reputation, responding to guest feedback and comments.
• Plan and coordinate advertising campaigns, both online and offline, within budget constraints.
• Monitor the effectiveness of marketing campaigns through key performance indicators (KPIs) and make data-driven adjustments.
• Develop and maintain partnerships with local businesses and travel agencies to increase brand visibility and bookings.
• Coordinate and attend industry events, trade shows, and exhibitions to network and promote the hotel.
• Utilize customer segmentation and data analysis to target specific market segments with tailored marketing messages.

Operational

• Work with external agencies, photographers, and designers to create high-quality marketing collateral.
• Respond to all telephone calls or inquiries, ensuring information/messages are accurately received and relayed.
• Actively follow up sales leads.
• Oversee the allocation of marketing budgets and manage expenses to optimize ROI.
• Ensure that the hotel's branding and messaging are consistent across all touchpoints.
• Prepare, compile and distribute the weekly/monthly reports in a timely manner.
• Distribute relevant hotel information to clients when required.
• Maintain good relationships with the established clientele and provide assistance when required.
• Ensure to achieve or exceed the monthly and yearly target of room sales assigned by DOS.
• Maintain a detailed knowledge of hotel facilities, features and services.

Personnel

• Supports the implementation of The Hyatt Care Purpose, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
• Foster a collaborative and innovative work culture among sales & marketing team.
• Lead department meetings, brainstorming sessions, and training programs to enhance team performance.
• Coordinate with other hotel departments to align marketing communication strategies with the overall hotel objectives.
• Manage the day-to-day operational aspects of marketing communications, including content creation, distribution, and advertising campaigns.
• Stay updated on emerging industry trends and operational technologies to enhance marketing communication processes.
• Assist with media buying and ad placement for marketing campaigns, optimizing the operational aspect of advertising efforts.
• Oversee event marketing operational plans, including advertising, collateral production, and promotional materials.
• Implement internal controls and audit processes to monitor operational activities related to marketing communication.
• Attends and contributes to all training sessions and meetings as required.
• Exercises responsible behaviour at all times and positively represents the hotel team and Hyatt Hotel Group.
• Maintains strong, professional relationship with relevant representatives from competitor hotels, business partners, and other organisations.
• Reads the hotel's Employee Handbook, adheres to the hotel's rules and regulations, especially the policies and procedures relating to computer resources, fire, hygiene, health and safety.
• Ensures high standards of personal presentation and grooming.
• Responds to changes in the Sales and Marketing function as dictated by the industry, company and hotel.
• Carries out any other reasonable duties and responsibilities as assigned.

Qualifications

• 2-3 years of experience in marketing, communications, and brand management
• Preferably in the hospitality industry (hotels, resorts, or travel)
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
• Prior experience in a related junior role, such as Marketing Coordinator or Executive, is often necessary