Assistant Manager (Marketing & Business Development)

Hospital Universiti Tunku Abdul Rahman; Perak; On-site; MYR 100,000 - 150,000; Full time

Job summary

A healthcare institution in Malaysia is seeking an Assistant Manager to support revenue growth by planning marketing activities and fostering business partnerships. Ideal candidates should have a degree in Business or related fields, with at least 3 years of experience in marketing or business development, preferably in a healthcare setting. Excellent command of Mandarin and English is required. This role is critical in promoting hospital services and monitoring revenue performance.

Qualifications

• Minimum 3 years of experience in marketing, revenue management or business development.
• Experience in hospital or healthcare is an advantage.
• Able to work independently and meet deadlines.

Responsibilities

• Plan and execute marketing activities to promote hospital services.
• Conduct market research to understand patient needs and competitors.
• Build and maintain relationships with corporate clients and insurance companies.
• Work with internal departments to support pricing and promotions.
• Monitor revenue trends and assist in reports and proposals.
• Manage marketing budget for cost-effective spending.

Skills

Marketing

Business Development

Analytical Skills

Problem Solving

Bilingual (Mandarin and English)

Education

Degree in Business, Marketing, Healthcare Management or related field

Job description

Job Summary

The Assistant Manager supports hospital revenue growth by planning marketing activities, developing business partnerships, and monitoring revenue performance.

Job Responsible

• Plan and execute marketing activities (digital and offline) to promote hospital services.
• Conduct market research to understand patient needs and competitor activities.
• Build and maintain business relationships with corporate clients, insurance companies, MCOs, TPAs, and partner clinics.
• Work with internal departments (medical, nursing, finance, billing) to support pricing, promotions, and service packages.
• Monitor revenue trends and assist in preparing reports, proposals, and presentations.
• Manage marketing budget and ensure cost-effective spending.

Requirements

• Degree in Business, Marketing, Healthcare Management, or related field.
• Minimum 3 years of experience in marketing, revenue management, or business development (hospital or healthcare experience is an advantage).
• Excellent command of Mandarin and English (spoken & written). Required to communicate with Mandarin-speaking clients and partners.
• Strong analytical and problem-solving ability.
• Able to work independently and meet deadlines.