Assistant Manager , Marketing & Business Development

Tunku Abdul Rahman University; Kampar; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading educational institution in Malaysia is seeking an Assistant Manager for Marketing & Business Development in Kampar, Perak. This role involves planning and executing marketing activities, conducting market research, and building relationships with corporate clients. Candidates should possess a degree in relevant fields and have at least 3 years of experience in marketing or business development, preferably in healthcare. Proficiency in Mandarin and English is essential for effective communication with clients.

Qualifications

• Minimum 3 years of experience in marketing, revenue management, or business development, preferably in a healthcare setting.
• Excellent command of Mandarin and English (spoken & written) is mandatory.

Responsibilities

• Plan and execute marketing activities (digital and offline) to promote hospital services.
• Conduct market research to understand patient needs.
• Build and maintain relationships with corporate clients and insurance companies.
• Monitor revenue trends and assist in preparing reports and proposals.
• Manage the marketing budget and ensure cost-effective spending.

Skills

Marketing activities planning

Market research

Relationship management

Analytical skills

Problem-solving skills

Education

Degree in Business, Marketing, Healthcare Management, or related field

Job description

Assistant Manager , Marketing & Business Development

Tunku Abdul Rahman University – Kampar, Perak

The Assistant Manager supports hospital revenue growth by planning marketing activities, developing business partnerships, and monitoring revenue performance.

Responsibilities

• Plan and execute marketing activities (digital and offline) to promote hospital services.
• Conduct market research to understand patient needs and competitor activities.
• Build and maintain business relationships with corporate clients, insurance companies, MCOs, TPAs, and partner clinics.
• Work with internal departments (medical, nursing, finance, billing) to support pricing, promotions, and service packages.
• Monitor revenue trends and assist in preparing reports, proposals, and presentations.
• Manage marketing budget and ensure cost‑effective spending.

Qualifications

• Degree in Business, Marketing, Healthcare Management, or related field.
• Minimum 3 years of experience in marketing, revenue management, or business development (hospital or healthcare experience is an advantage).
• Excellent command of Mandarin and English (spoken & written). Required to communicate with Mandarin‑speaking clients and partners.
• Strong analytical and problem‑solving ability.
• Able to work independently and meet deadlines.