Assistant Manager, Marketing

Winstar Aluminium Manufacturing; Kepong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A manufacturing company in Kuala Lumpur is seeking a Marketing Manager to develop and execute brand strategies, manage marketing campaigns, and lead a team. The ideal candidate holds a degree in Marketing and has strong analytical skills, experience with AI in marketing, and the ability to work independently while collaborating effectively. The role includes both strategic and operational responsibilities to drive brand awareness and generate leads.

Qualifications

• Strong background in leveraging AI for campaign ideation and content creation.
• Demonstrated ability to evaluate and integrate emerging AI solutions.
• Creative thinker with strong analytical and project management skills.

Responsibilities

• Develop and execute a brand strategy to enhance online and offline presence.
• Plan and optimize multi-channel marketing campaigns.
• Lead and mentor team members to drive brand awareness.

Skills

Autonomous project management

Strong analytical skills

Creative problem-solving

Leadership

Understanding of AI in marketing

Education

Diploma/ Bachelor's degree in Marketing or related field

Tools

Digital marketing platforms

Job description

Responsibilities

• Develop and execute a robust brand strategy to establish and enhance the company’s online and offline presence;
• Enhance company brand positioning across B2B2C, industrial distribution, B2Cconsumer segments and enhance customer engagement;
• Expand brand awareness for the Company and its sub-brands to drive footfall and generate leads;
• Manage all marketing assets, including visuals, digital content and promotional materials, ensuring efficient internal organization, tracking and accessibility.

Campaign Management

• Plan, execute and optimize multi-channel marketing campaigns, encompassing content marketing, digital marketing, affiliate marketing, event marketing and offline marketing to enhance brand awareness, product marketing, drive engagement and leads generation;
• Integrate online and offline channels (O2O) to elevate customer experience, boost leads generation, increase sales and enhance efficiency on user-experience;
• Develop and manage compelling content for various channels, including social media, e-commerce platforms, digital content, videos, websites, promotional materials and sales kits, ensuring timely and high-quality execution;
• Lead the exploration, evaluation and implementation of AI tools and platforms to enhance marketing efficiency, creativity and performance;
• Collaborate with superior to pilot, evaluate and implement AI solutions that streamline marketing processes;
• Drive lead generation efforts through targeted digital campaigns, SEO, SEM strategies and strategic partnerships, ensuring a continuous flow of qualified leads;
• Monitor and analyze campaign performance metrics to optimize marketing efforts, track KPIs and achieve marketing objectives.

Leadership and Other Responsibilities

• Lead, inspire and mentor team members to embrace a growth mindset, thereby enhancing brand awareness, acquiring customers and expanding market presence;
• Develop innovative marketing strategies to achieve maximum market penetration and foster a culture of continuous improvement and adaptability within the team.

Qualifications

• Diploma/ Bachelor’s degree in Marketing, Public Relations or related field;
• Ability to work autonomously on assigned projects while effectively collaborating with various teams. This involves balancing self-direction with group cooperation to ensure efficient tasks completion and positive contribution to team dynamics;
• Strong understanding and experience of how to leverage AI for campaign ideation, content creation, performance analysis and customer insights;
• Demonstrated ability to evaluate, propose and integrate emerging AI solutions to enhance marketing efficiency, creativity and strategic outcomes;
• Strategic thinker with a results-driven approach and strong analytical skills;
• Possesses strong end-to-end thinking with robust project management skills;
• Creative thinker with strong problem-solving skills and the ability to adapt strategies based on analytics and feedback;
• Positive attitude with a commitment to growth and development;
• Experience in a senior marketing role with demonstrated leadership skills is advantageous.