Assistant Manager - Marketing

Sunway Malls; Iskandar Puteri; On-site; MYR 100,000 - 130,000; Full time

Job summary

A leading retail management company is seeking a Marketing Manager to develop and implement marketing strategies in Iskandar Puteri, Johor. The ideal candidate should possess a Bachelor's Degree and have a minimum of 4 years of experience in strategic marketing or the retail industry. Strong leadership and communication skills are essential for success in this role, which requires collaboration and partnership-building to enhance brand visibility.

Qualifications

• Minimum 4 years of experience in strategic marketing or retail management.
• Experience in shopping malls or property industry preferred.
• Team player with strong leadership skills.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Lead advertising, promotions, events, and creative design.
• Forge strategic partnerships and alliances.
• Mentor and develop the marketing team.
• Manage annual marketing budgets and monitor performance.

Skills

Leadership skills

Creative thinking

Partnership building

Analytical abilities

Excellent communication

Education

Bachelor’s Degree in Marketing, Business, or related field

Job description

Job Description

Strategic Leadership & Planning

• Develop and implement comprehensive marketing strategies that strengthen brand positioning, drive traffic, and achieve business objectives across the Southern Region.
• Translate corporate goals into impactful regional marketing initiatives and ensure alignment with Sunway Malls’ brand direction.

Marketing & Communications Excellence

• Lead advertising, promotions, events, PR, and creative design to enhance customer engagement and brand visibility.
• Ensure effective communication strategies across digital, social, and offline platforms that resonate with target audiences.

Partnerships & Business Development

• Forge strategic partnerships, sponsorships, and alliances that amplify marketing impact and generate commercial value.
• Collaborate closely with township and regional teams to develop integrated campaigns that support both mall and community initiatives.

Team Leadership & Operational Management

• Lead, mentor, and develop the marketing team to ensure strong execution and continuous professional growth.
• Manage annual marketing budgets, monitor performance through data insights, and ensure compliance with company standards and procedures.

Job Requirement

• Bachelor’s Degree in Marketing, Business, or related field.
• Minimum 4 years of experience in strategic marketing or retail management, preferably in shopping malls or property industry.
• Strong leadership, creative thinking, and partnership-building skills.
• Excellent communication, team player and analytical abilities.
• Willing to be based in Sunway Big Box (Iskandar Puteri, Johor).