Assistant Manager, Market Lead

Mercedes-Benz Malaysia; Puchong; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading automotive company in Malaysia is seeking a Marketing Manager to lead market strategy and data-driven marketing. The role involves overseeing campaign planning, acting as a liaison with markets, and ensuring compliance with global guidelines. The ideal candidate has 5-8 years of experience and a Bachelor's degree in a relevant field. This position offers the opportunity to contribute to innovative marketing initiatives and drive impactful results.

Qualifications

• 5-8 years of experience in market management, business strategy and/or marketing roles.
• Strong background in leading cross‑functional projects, including digital and experiential initiatives.
• Prior exposure to collaborating with diverse international markets is highly valued.

Responsibilities

• Lead Market Management and Campaign Activation.
• Act as Primary Liaison for Assigned Market(s).
• Steer Always‑On Activation Across Streams.
• Govern Market Readiness and Compliance.
• Execute Operational and Financial Processes.

Skills

Leadership

Strategic Thinking

Stakeholder Management

Campaign Planning

Analytical Skills

Education

Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field

Master's degree in Marketing Strategy, Digital Transformation, Data Analytics, or Business Management

Job description

Objective

To lead market strategy and data‑driven marketing by steering campaign planning, coordinating digital innovations and acting as the main liaison with assigned markets – ensuring consistent value delivery and alignment with global business priorities.

• Lead Market Management and Campaign Activation

Oversee strategic planning, full execution, and performance tracking of marketing campaigns across assigned markets. Ensure that campaign initiatives align with both local market objectives and the global brand strategy. Manage the entire campaign lifecycle, from concept to completion and assess performance to drive continuous improvement.

• Act as Primary Liaison for Assigned Market(s)

Serve as the Single Point of Contact (SPoC) between assigned markets and global stakeholders, including Content Studio, Overseas Marketing and agency to ensure smooth coordination and timely execution.

• Steer Always‑On Activation Across Streams

Monitor and coordinate implementation activities across streams CRM, OneWeb and Personalization to drive integrated engagement and optimize utilization of yearly scope.

• Govern Market Readiness and Compliance

Establish governance standards to ensure market(s) together with relevant stakeholders are ready for activations, aligned with global guidelines, legal requirements and data privacy regulations – ensuring consistent rollouts across market(s) with quality deliverables.

• Execute Operational and Financial Processes

Manage day‑to‑day operations including market requests and communication, campaign timelines, budget utilization, contract coordination and invoice process in collaboration with relevant teams.

Education Level

• Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field (minimum requirement)
• Master’s degree (preferred) in Marketing Strategy, Digital Transformation, Data Analytics, or Business Management

Professional Experience

• 5-8 years of experience in market management, business strategy and/or marketing roles
• Strong background in leading cross‑functional projects, including digital and experiential initiatives, across regional or global teams.
• Experience in stakeholder management, engagement and negotiation, with a track record of aligning diverse markets around shared goals.
• Familiarity with automotive, luxury or premium consumer sectors, with an eye for detail is a strong advantage.
• Prior exposure to collaborating with diverse international markets, global clients, and agencies is highly valued.

Core Competencies

• Proven ability to lead, inspire and effectively manage teams toward shared goals, with expertise in market steering, stakeholder management, campaign planning and end‑to‑end execution.
• Solution‑oriented with strong strategic and analytical thinking, focused on delivering impactful, practical results across market(s) and business streams by translating insights into actionable market plans.
• Adaptable and innovative, with a keen ability to embrace evolving priorities and ways of working.
• Skilled in project planning, cross‑functional collaboration and managing complex initiatives under tight timelines.
• Consistently drives performance, holding both self and others accountable for strong outcomes.
• Highly effective communicator with expertise in negotiation, stakeholder alignment and market coordination.
• Agile and comfortable navigating changes in a fast‑paced, dateline‑driven environment.
• Passionate about innovation, business transformation and contributing to continuous improvement and value creation.