Assistant Manager, Global Marketing Western (UK, ANZ & S. Asia)

Malaysia Airlines; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading airline company is seeking an Assistant Manager for Global Marketing. The successful candidate will be responsible for developing and executing marketing strategies that enhance brand presence and drive revenue in the Western Region. Candidates should possess a Bachelor's degree in marketing or business administration, and have 5-6 years of relevant industry experience. Strong analytical and communication skills are essential for managing multiple projects effectively in a fast-paced environment.

Qualifications

• 5-6 years of experience in related industry.
• Experience in marketing, preferably in a global or regional capacity.

Responsibilities

• Assist in developing regional marketing plans and initiatives.
• Conduct market research and competitor monitoring.
• Execute integrated marketing campaigns.
• Collaborate with Cross-Functional teams.
• Monitor campaign performance against KPIs.
• Coordinate with local market teams.
• Support development of marketing materials.
• Manage relationships with tourism boards and vendors.
• Stay updated on aviation trends and regulatory changes.
• Prepare marketing reports and budget updates.

Skills

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in marketing or Business Administration

Job description

Position Title

Assistant Manager, Global Marketing Western (UK, ANZ & S. Asia)

Reporting To

Senior Manager, Western Region International Marketing

Role Purpose

Accountable for leading and supporting the strategic development, optimisation, and execution of regional marketing strategies and campaigns that strengthen brand presence, stimulate demand, and drive revenue performance across the Western Region.

Key Accountability

• Support Regional Marketing Strategy – Assist the Senior Marketing Manager in developing regional marketing plans and initiatives for the Western Region, ensuring alignment with commercial priorities, route needs, and global brand direction
• Market Insights & Commercial Support – Conduct market research and competitor monitoring (capacity, fares, campaigns, seasonality) to support commercial decision-making and identify opportunities that can strengthen route performance and demand generation
• Campaign Planning & Execution – Coordinate and execute integrated marketing campaigns — including digital, trade-facing, airport partnerships, and tactical promotions — to drive brand visibility, stimulate demand, and support load factor and revenue targets
• Cross-Functional Collaboration – Work closely with Sales, Revenue Management, Digital, Creative and others to support market-specific positioning, fare messaging, and campaign rollouts
• Channel & Campaign Performance Tracking – Monitor campaign and digital channel performance against KPIs such as revenue contribution, IBE penetration, CVR, CTR, CPM, and ROI. Provide insights and recommendations to optimise efficiency and improve overall commercial outcomes
• Regional Coordination – Coordinate with local market teams on campaign execution, ensuring consistent brand messaging, on‑time delivery of assets, and alignment with local commercial needs
• Collateral Localisation & Content Support – Assist in the localisation and development of marketing materials, including digital creatives, brochures, trade kits, route launch assets, and content tailored to Western markets
• Partner & Vendor Coordination – Support the management of relationships with tourism boards, airport partners, agencies, media vendors, and creators to facilitate co‑marketing opportunities and campaign execution
• Industry & Market Monitoring – Stay updated on aviation and travel trends, consumer behaviour, competitor activities, and regulatory changes relevant to the Western Region
• Reporting & Budget Assistance – Prepare weekly and monthly marketing reports, dashboards, performance summaries, and budget updates for review by the Senior Manager and management team

Qualification & Working Experience

• Bachelor’s degree in marketing, Business Administration, or a related field
• 5-6 years of experience in related industry

Areas of Experience

• Experience in marketing, preferably in a global or regional capacity
• Strong understanding of the Western market, including consumer preferences, cultural nuances, and business practices
• Knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications

Personality Traits

Strong analytical and communication skills, able to manage multiple projects in a fast‑paced environment, collaborate effectively with stakeholders, and travel within the region when required.