Assistant Manager – Consumer Technical Insight & Sensory Analysis

Lee Kum Kee (M) Foods Sdn Bhd; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading food company in Shah Alam is seeking an Assistant Manager to drive consumer insights and sensory analysis. The candidate should have at least 5 years in the FMCG industry and 3 years in sensory research. The role includes conducting competitor analysis and collaborating with cross-functional teams. Strong communication skills in English and a passion for food are essential.

Qualifications

• Minimum 5 years experience in FMCG industry.
• Minimum 3 years in sensory and consumer technical research.
• Experience in qualitative and quantitative consumer research.

Responsibilities

• Conduct trend analysis and competitor landscaping in APAC.
• Execute consumer research for global projects.
• Collaborate with cross-functional teams for superior products.

Skills

Trend analysis

Consumer research

Collaboration across functions

Sensory methodologies

Excellent English communication

Education

Bachelor’s degree in food science or science-related majors

Job description

Assistant Manager – Consumer Technical Insight & Sensory Analysis

Add expected salary to your profile for insights

Candidates with less experience will be considered as Senior Executive – Consumer Technical Insight & Sensory Analysis.

Regularly conduct and share trend analysis and competitor landscaping for various condiment categories in APAC region to drive innovation opportunities.

Independently work on APAC projects with cross functions to define the real problem, design research method, plan and execute the research efficiently, and interpret data and insight to make business decisions.

Conduct qualitative/quantitative consumer research/listening for region and global projects in agile ways with limited resource.

Collaborate with cross functions to ensure superior product experiences that is meeting local consumer needs and is competitive enough to competitors.

Apply product technical story telling framework to drive better product communication and claims.

Basic understanding and experience of sensory methodologies, panel recruitment, and maintenance.

Skilled in executing sensory testing protocols and panel training.

Serve taste panels, ensuring tests are conducted error‑free.

Perform the analysis for descriptive and discrimination tests.

Establish the external partner, relevant agency, digital tools to extend CTI & sensory capability in APAC region.

Partner within CTI & Sensory members for global projects, apply global learnings to APAC Zone.

Job specification

Bachelor’s degree or above in food science or science-related majors.

Minimum 5 years of experience in FMCG industry, such as food/daily care company.

Minimum 3 years of experiences in sensory and consumer technical research, or marketing research.

Experienced in qualitative and quantitative consumer research and good at translating key learnings and insight into actional plans. Consumer research experience in food service is preferred.

Solid experience in trend and competitor analysis is preferred.

Strong team orientation and ability to work collaboratively across regions and with cross functional partners.

Good at framing the real problem and be action oriented to drive results accordingly.

Pragmatism, flexibility and quick adaptation.

Familiar with Asian cuisine and culinary tradition. Passionate about foods.

Tech Savvy on AI/digital tools.

Excellent command of written and spoken English.

Application Questions

• How many years' experience do you have as an Assistant Manager?
• Which of the following types of qualifications do you have?
• Which of the following languages are you fluent in?
• How many years' experience do you have in market research?
• How many years' experience do you have in the FMCG manufacturing industry?
• How many years' experience do you have as a Customer Trend Analyst?