Assistant Director of Sales

Hilton; Kuching; On-site; MYR 167,000 - 312,000; Full time

Job summary

Hilton in Malaysia is seeking an Assistant Director of Sales to manage designated corporate accounts, drive revenue across rooms, catering and F&B, and develop new business opportunities.

You will lead and mentor the sales team, coordinate with other departments to fulfill contracted services, and deliver exceptional guest experiences while achieving revenue and room-night targets in a dynamic hospitality environment.

Qualifications

• Diploma or degree in Hospitality, Business, or related field.
• Minimum 3 years of corporate, MICE, or group sales experience.
• Proven track record in driving revenue and managing key accounts.
• Strong negotiation, presentation, and relationship-building skills.
• Technical proficiency in hotel systems such as Delphi, Salesforce, OnQ, Market Planner.
• Ability to analyze sales data and market trends to inform strategy.

Responsibilities

• Represent the hotel to prospective clients and handle group rooms and F&B.
• Drive new business opportunities through outreach and lead qualification.
• Manage the full sales cycle from site visits to contracts and fulfillment.
• Develop and execute strategic sales plans to meet revenue goals.
• Analyze sales performance and opportunities to improve conversion.
• Collaborate with departments to ensure contracted services meet standards.
• Supervise and develop the sales team to maintain a productive environment.

Skills

Relationship building

Negotiation

Presentation skills

Leadership

Sales analysis

Hotel systems knowledge

Education

Hospitality/Business degree

Tools

Delphi PMS

Salesforce

OnQ

Market Planner

Job description

Job Identification: 221073

Job Category: Sales and Marketing

Job Schedule: Full time

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will manage designated corporate accounts, develop and solicit new business, drive total hotel revenue from rooms, catering, and F&B outlets, address business needs, explore new opportunities, and expand existing business through promotional efforts and sales channels. As an Assistant Director of Sales , you’re not just generating and managing group sales – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

Here’s what you’ll do during a typical day:

• Represent the hotel to prospective clients: Serve as the primary point of contact for customers seeking group rooms, meeting space, and food and beverage services

• Drive new business opportunities: Respond to inquiries, initiate outreach, qualify leads, and solicit potential clients through proactive sales efforts

• Manage the full sales cycle: Conduct site visits, entertain clients, prepare proposals, determine rates, negotiate contracts, and service accounts through fulfillment

• Develop strategic sales plans: Create and execute strategies to achieve or exceed revenue and room night goals, adjusting based on performance and market conditions

• Analyze sales performance: Evaluate lost business reports and identify opportunities to strengthen conversion and competitiveness

• Support exceptional service delivery: Collaborate across departments to coordinate the fulfillment of contracted services and uphold the highest standards of client satisfaction

• Inspire and develop the team: Supervise and support team members, monitor performance, provide coaching, and foster a positive and productive work environment

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality . Acting with Integrity and always doing the right thing. Inspiring others through Leadership . A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now , bringing urgency and discipline to every moment, knowing it can make a lasting impact.

In addition, this role requires the following minimum qualifications:

• Diploma or degree in Hospitality, Business, or related field

• Minimum 3 years of experience in hotel Corporate, MICE, or Group room sales

• Proven track record in driving revenue and managing key accounts

• Strong negotiation, presentation, and relationship-building skills

• Technical proficiency in hotel systems (e.g., Delphi, Salesforce, OnQ, Market Planner Survey)

• Ability to analyze sales data and market trends to inform strategy

• Excellent communication and leadership skills with a collaborative mindset

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands (https://www.hilton.com/en/brands/) , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog (https://jobs.hilton.com/blogs) to see why we’re more than a great place to stay—we’re a great place to work.