Assistant Director, Brand & Communications

Prudential Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading insurance company in Kuala Lumpur is seeking an experienced Assistant Director in Brand & Communications. The successful candidate will lead brand management initiatives and marketing strategies, oversee team development, and engage with senior stakeholders. Applicants should possess a degree in relevant fields and have a minimum of 10 years of managerial experience. This role is ideal for those with strong leadership and marketing skills, who are passionate about making impactful contributions.

Qualifications

• Minimum 10-12 years of experience in a managerial capacity.
• Marketing/Advertising professional with strong brand and communication fundamentals.
• Digital native with performance marketing experience.

Responsibilities

• Leadership role in Brand Management and Go-to-Market strategies.
• Manage consumer propositions and integrated/digital first campaigns.
• Stakeholder management and team development.

Skills

Strong leadership skills

Senior stakeholder management

Team management and people development

Business acumen

Presentation skills

Proficiency in English

Proficient in Chinese

Education

Degree in Business studies / Marketing / Mass Communication / Media / Advertising

Job description

Assistant Director, Brand & Communications

2mo ago , from Prudential Assurance Company Singapore

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

ROLE

This position is a leadership role in Brand Management and Go-to-Market strategies for PAMB, encompassing consumer propositions and campaigns planning of integrated / digital first campaign, not limited to advertising & sponsorship, social & content marketing, digital performance marketing and brand activation.

This candidate will also serve as the right hand of the Head of B&C in keeping the team abreast of the company’s strategic priorities, build a happy and high-performance team, and senior and cross function stakeholders management (regional & local).

PRINCIPAL DUTIES & RESPONSIBILITIES:

Brand Custodian & Voice of Customer

Brand Strategy

Segmentation & Campaign Planning.

Performance Marketing.

Digital and Content Marketing.

Customer Relationship Marketing.

Go-to-Market Experience.

Developing People.

Stakeholder Management.

Day to Day Governance

JOB SPECIFICATION

a. Qualifications

Degree in Business studies / Marketing / Mass Communication / Media / Advertising or equivalent

b. Experience

Minimum 10-12 years of working experience in similar managerial capacity

Strong leadership skills and management

Experienced in senior stakeholder management

Experienced in team management and people development

Strong business acumen & high learning curve

c. Knowledge

Marketing/Advertising professional with strong brand and communication fundamentals

Digital native with performance marketing experience

Strong spoken and written English, with good presentation skills

Proficient in Chinese is valued

Proactive, organised, great team player and enjoy working with people

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

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