Assistant Digital Marketing Manager

POP MART; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading entertainment company in Kuala Lumpur seeks a Digital Marketing Manager to drive impactful online strategies. The ideal candidate will have 4–8 years of experience in digital marketing and social media management, with proficiency in both Mandarin and English (or Malay). This role offers competitive packages and opportunities for career development and training.

Benefits

Market-competitive salary

On-the-job training

Career development opportunities

Qualifications

• 4–8 years of experience in digital marketing or related roles.
• Proven experience in managing junior team members.
• Hands-on experience with influencer marketing.
• Strong understanding of social media strategies.
• Proficient in data analysis tools.

Responsibilities

• Lead and guide digital marketing strategies.
• Execute campaigns on various social platforms.
• Manage KOL/influencer collaborations.
• Analyse campaign metrics for improvement.
• Localise content based on Malaysian culture.

Skills

Digital marketing

Social media management

KOL/influencer collaborations

Data analysis

Project management

Bilingual (Mandarin and English or Malay)

Job description

Overview

POP MART, founded in 2010 (SEHK: 9992), is a market‑leading entertainment company and a global champion of designer toy culture. Through global artist development, Intellectual Property (IP) operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talents from all over the world. With 7,000+ employees globally, POP MART has successfully set foot in more than 30 countries and regions, serving a diverse audience of cultural pioneers and art fans.

Responsibilities

• Lead and guide overall digital marketing strategies, ensuring alignment with overall marketing objectives and brand guidelines.
• Develop and oversee the execution of digital marketing campaigns across TikTok, Instagram, Facebook, XiaoHongShu (Rednote), and other relevant platforms to strengthen brand awareness and drive sales.
• Plan, review, and optimise weekly/monthly social media content calendars — ensuring engaging storytelling, brand consistency, and effective audience targeting.
• Strategically manage KOL/influencer collaborations, including identifying suitable partners, negotiating terms, briefing content requirements, and monitoring performance to maximise ROI.
• Analyse campaign metrics, social engagement data, and KOL performance, providing actionable insights and recommendations for improvement.
• Research and introduce new digital trends, creative formats, and emerging tools to enhance campaign impact and platform presence.
• Work closely with the Marketing Manager to integrate online strategies with offline activations, product launches, and seasonal campaigns.
• Maintain a strong understanding of Malaysian consumer behaviour, social media culture, and festival/event opportunities to localise content effectively.
• All other duties or projects as assigned.

Requirements

• 4–8 years of experience in digital marketing, social media management, or related roles, preferably within retail, lifestyle, or youth‑focused consumer brands.
• Proven experience in managing and mentoring junior team members.
• Experience in managing and engaging WhatsApp communities to drive customer interaction, loyalty, and campaign participation.
• Strong understanding of social media content strategies, platform algorithms, and paid advertising optimisation.
• Hands‑on experience in influencer/KOL marketing, including campaign planning, negotiation, and performance tracking.
• Proficient in data analysis tools and social media analytics, with the ability to turn insights into actionable strategies.
• Creative, proactive, and detail‑oriented, with strong project management skills.
• Mandarin as the working language, with English or Malay as a second language. Proficiency in both is required.
• Passionate about pop culture, creative content, and delivering high‑impact digital campaigns.

What we offer

• We provide market‑competitive packages.
• Opportunities to learn and lead: we provide on‑the‑job training to ensure employees are equipped with the most up‑to‑date skill sets and knowledge.
• Career development: we work with you to advance your career through short‑term assignments, new experiences, etc.