Assistant Digital Manager, TikTok (Adult & Feminine Care)

Kimberly Clark; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global consumer goods company seeks an Assistant Digital Manager to lead TikTok-first strategies, manage brand activations, and drive e-commerce growth. The successful candidate will have a bachelor’s degree and 2–3 years of experience in digital marketing. This role offers opportunities in a dynamic work environment focused on innovation and inclusivity.

Benefits

Opportunity to shape brand future

Dynamic work environment

Exposure to digital marketing best practices

Qualifications

• 2–3 years of experience in digital marketing, e-commerce, or brand management.
• Strong understanding of TikTok platform dynamics, content trends, and commerce tools.
• Entrepreneur and ownership mindset to lead and run brand campaigns successfully.

Responsibilities

• Lead end-to-end planning and execution of TikTok brand activations.
• Develop and manage content calendars for Always-On and Brand Campaigns.
• Drive affiliate recruitment, onboarding, and retention strategies.
• Plan and execute TikTok Live sessions to drive engagement and conversion.

Skills

Digital marketing

E-commerce

Influencer marketing

Content creation

Analytical skills

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Role Overview & Primary Accountabilities

We are seeking a dynamic and digitally savvy Assistant Digital Manager to lead and execute TikTok-first strategies for our brand. This role will be pivotal in driving end-to-end TikTok activations, content excellence, affiliate growth, and live commerce success, with a key focus on launching and scaling our new TikTok Shop store.

TikTok E2E Activation

• Lead end-to-end planning and execution of TikTok brand activations.
• Collaborate with cross-functional teams (media, creative, e-commerce, agency partners) to deliver impactful campaigns.

TikTok Content Planning & Management

• Develop and manage content calendars for Always-On and Brand Campaigns.
• Ensure content aligns with brand tone, audience insights, and platform trends.
• Work closely with creators and production teams to deliver engaging, thumb-stopping content.

TikTok Affiliates Management

• Drive affiliate recruitment, onboarding, and retention strategies.
• Manage affiliate performance, incentives, and campaign execution.
• Build strong relationships with top-performing creators and sellers.

TikTok Live Commerce

• Plan and execute TikTok Live sessions to drive engagement and conversion.
• Coordinate with hosts, product teams, and logistics to ensure smooth operations.
• Analyze live performance and optimize for future sessions.

TikTok Performance Marketing (Paid Ads)

• Strategize and manage paid media campaigns across awareness, consideration, and conversion stages.
• Optimize and oversee on-platform ads- GMV max.
• Work with media agencies and TikTok account managers to ensure best-in-class execution.

TikTok Shop Store Growth

• Lead the growth of the new TikTok Shop store.
• Ensure readiness across product listings, store design, logistics, and campaign plans.
• Drive traffic, conversion, and retention strategies to ensure a successful launch and sustained growth.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Essential Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–3 years of experience in digital marketing, e-commerce, or brand management.
• Strong understanding of TikTok platform dynamics, content trends, and commerce tools.
• Experience in influencer/affiliate marketing and live commerce is a plus.
• Analytical mindset with ability to interpret performance data and optimize campaigns.
• Entrepreneur and ownership mindset to lead and run brand campaigns successfully. Creative, agile, and collaborative team player.

What We Offer

• Opportunity to shape the future of a leading brand in the fast-growing TikTok commerce space.
• Dynamic and innovative work environment.
• Exposure to regional and global digital marketing best practices.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

No Relocation:

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

Primary Location: Kuala Lumpur Office
Additional Locations: Worker Type Employee
Worker Sub-Type Regular
Time Type Full time