Assistant CRM Strategy Manager

PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES); Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading global marketing services provider is seeking an Assistant CRM Strategy Manager in Kuala Lumpur. This role involves leading CRM strategies, developing engagement programs, and utilizing data-driven insights to enhance client initiatives. The ideal candidate will have 3–5 years of experience in CRM or digital marketing and strong analytical skills. This position offers generous leave entitlements, cashless medical coverage, and a hybrid working schedule.

Benefits

Generous leave entitlements

Cashless medical coverage

Hybrid working schedule

Phone allowance

Qualifications

• 3–5 years of work experience in CRM and/or digital marketing.
• Extensive experience informing audience segments using first- and third-party data.
• Ability to align CRM strategies with business targets.

Responsibilities

• Lead end-to-end CRM strategy aligned with business KPIs.
• Develop omni-channel engagement strategies.
• Collaborate with clients on loyalty programs and engagement strategies.

Skills

CRM and digital marketing

Strategy and analytics

Data interpretation

Marketing technologies knowledge

Communication skills

Organizational skills

Tools

Salesforce Marketing Cloud

Job description

Digitas is a highly-caffeinated playground where brilliant minds come together to create data‑led digital business and marketing solutions through advertising campaigns and media experiences that bring bold, award‑winning ideas to life.

Strategy at Digitas is a cross-agency, multi-disciplinary team of Data, Social, Experience, Brand, Connections & CRM Strategy experts, unified by a shared ambition to inspire ideas that move people.

Overview

What you’ll do:

As an Assistant CRM Strategy Manager, your expertise in designing impactful direct engagements will be leveraged to provide strategic guidance on key client initiatives, working closely with the Associate Strategy Director.

With a deep, insight-driven understanding of consumers’ environments, priorities, motivators, and pain points, you will play a pivotal role in shaping CRM strategies that deliver meaningful experiences. You will ensure that programmes and engagements are not only relevant to consumer needs but also directly aligned to clients’ overarching business objectives, driving measurable impact and competitive advantage.

Responsibilities

• Lead end-to-end CRM strategy, translating analytics and behavioral insights into high‑impact CRM programs that align with core business KPIs.
• Develop omni‑channel engagement strategies across email, mobile, web, social, and emerging touchpoints, ensuring seamless, insight‑driven customer experiences.
• Craft strategic CRM briefs and thought leadership, turning data and cultural trends into innovative campaigns that differentiate the brand.
• Monitor cultural, digital, and market shifts, providing clients and internal teams with actionable perspectives to anticipate customer needs.
• Collaborate with clients to design differentiated loyalty programs, member benefits, and feature enhancements that drive engagement, retention, and business growth.
• Lead cross-functional teams to align on strategy, oversee implementation, and ensure programs deliver measurable outcomes.
• Confidently present strategic recommendations and lead discussions with clients and internal stakeholders, influencing decisions and driving business results.

Qualifications

• 3–5 years of work experience in CRM and/or digital marketing.
• Extensive experience informing audience segments by leveraging first- and third-party data.
• Strong strategy and analytics skills, with an advanced understanding of success metrics.
• Ability to interpret data and customer insights to inform CRM strategies and programs, aligned to business targets.
• Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning paid, owned and earned/social media – email automation tools (e.g., Salesforce Marketing Cloud, etc).
• A collaborator comfortable in agile- or sprint-based approaches, willing to work in real time.
• An all‑around professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change.

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional company closure for all 4 major festive celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and Friday disconnects.
• Rest Relax & Recharge – office closure last week of December every year.
• Phone allowance.