Assistant Business Development Manager, Foodservice (PrimaBaguz)

Johnsonville, LLC.; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

PrimaBaguz, part of Johnsonville, seeks an Assistant Business Development Manager to grow sales within the foodservice channel, covering HORECA, Bakery, Catering, and Distributor partners. You’ll build strong relationships, negotiate terms, and deliver against ambitious sales targets.

The role emphasizes data-driven decisions, collaboration with Marketing, R&D, and Supply Chain, and a willingness to travel to strengthen market presence in Selangor and beyond.

Qualifications

• Diploma or Bachelor’s degree in Business, Marketing, or related field.
• 6–8 years of sales/commercial experience in FMCG foodservice; multi-market exposure preferred.
• Strong experience in managing HORECA, Bakery, Catering, and Distributor partners.
• Experience making data-driven decisions (distributor dashboards, insights to drive menu penetration, etc.)

Responsibilities

• Manage and grow assigned foodservice accounts, ensuring delivery of sales, volume, and profitability targets.
• Build and maintain strong customer relationships with HORECA, Bakery, Catering, and Distributor partners.
• Negotiate pricing, contracts, and promotional agreements with customers.
• Develop Joint Business Plans with key accounts to strengthen partnerships.
• Monitor account performance and ensure excellent execution of programs.
• Execute the foodservice strategy to drive channel penetration and category growth.
• Identify new opportunities within the foodservice sector and recommend tailored solutions.
• Work with distributors to expand market reach and improve sales coverage.
• Stay updated on competitor activities, market dynamics, and industry trends.
• Coordinate with Marketing on customer promotions, POSM, and activations.
• Collaborate with R&D and Technical teams to deliver customized solutions for customers.
• Partner with Supply Chain to ensure accurate forecasting, timely order fulfillment, and service excellence.

Skills

Negotiation

Relationship management

Distributor management

Commercial acumen

Analytical skills

Execution focus

Communication skills

Presentation skills

Education

Diploma or Bachelor's degree in Business/Marketing or related field

Job description

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Assistant Business Development Manager, Foodservice (PrimaBaguz)

Location: Selangor, MY, 43650

Job Posting Date: Sep 21, 2026

Shift: No Shift

Requisition ID: 53907

PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville’s foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz’s halal expertise to expand into growing markets in Asia and the Middle East.

At PrimaBaguz, we believe our people are the core of everything we do. We create an environment where our members can learn and grow using our business as a platform to develop talent.

Position Overview

The role is responsible for managing and growing sales within the foodservice channel, including HORECA, Bakery, Catering, and Distributor partners. This role focuses on building customer relationships, executing channel strategies, and delivering sales targets through effective account management and distributor partnerships.

Responsibilities

• Manage and grow assigned foodservice accounts, ensuring delivery of sales, volume, and profitability targets.
• Build and maintain strong customer relationships with HORECA, Bakery, Catering, and Distributor partners.
• Negotiate pricing, contracts, and promotional agreements with customers.
• Develop Joint Business Plans with key accounts to strengthen partnerships.
• Monitor account performance and ensure excellent execution of programs.
• Execute the foodservice strategy to drive channel penetration and category growth.
• Identify new opportunities within the foodservice sector and recommend tailored solutions.
• Work with distributors to expand market reach and improve sales coverage.
• Stay updated on competitor activities, market dynamics, and industry trends.
• Coordinate with Marketing on customer promotions, POSM, and activations.
• Collaborate with R&D and Technical teams to deliver customized solutions for customers.
• Partner with Supply Chain to ensure accurate forecasting, timely order fulfillment, and service excellence.

Reporting & Planning

• Track sales performance, prepare reports, and present updates to management.
• Manage trade spending within budget and ensure ROI on initiatives.
• Support the Senior Manager/Head in channel planning and execution.

Education

Diploma or Bachelor’s Degree in Business, Marketing, or related field

Experience

• 6–8 years of sales/commercial experience in FMCG foodservice; multi-market exposure preferred.
• Strong experience in managing HORECA, Bakery, Catering, and Distributor partners
• Experience making data-driven decisions (distributor dashboards, insights to drive menu penetration, etc.)

Skills

• Proven negotiation and relationship management skills.
• Knowledge of distributor management is a plus.
• Strong commercial acumen, analytical skills, and execution focus.
• Excellent communication and presentation skills.

Other Requirements

• Member Status: Permanent
• Location: Bandar Baru Bangi, Selangor
• Coach: Senior Business Development Manager, Foodservice
• Availability & Mobility: Willingness to travel and work flexible hours.
• Working Hours: Monday - Friday (08:30 AM - 05:30 PM)

Benefits and Compensation

Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.

PrimaBaguz is committed to a respectful, diverse and inclusive workplace where equal opportunity is fostered throughout the organization.

We do not discriminate and practice merit-based hiring practices, evaluating each candidate based on their skills, experience and fit for the role.

At PrimaBaguz, we are more than just a workplace.

We are committed to creating a strong and positive culture focused on our people and their development.

As a proudly Malaysian halal food manufacturer with global connections, we are on a journey of growth and innovation.

PrimaBaguz established in 1987 is a Manufacturer of Premium Quality Halal Frozen Meat and Non-Meat Based Products. We have a wide range of products you can choose from Sausages/ Cold Cuts/ Soups & Sauces/ Patties/ Pizza Toppings.