Assistant Brand Manager, South Cluster

Suntory Holdings Limited; Petaling Jaya; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading beverage company in Petaling Jaya is seeking an experienced Assistant Brand Manager to support the growth of its iconic health brand. This role involves planning, executing, and tracking marketing activities while collaborating with various departments. The ideal candidate should possess a Bachelor’s degree in Marketing or Business Administration, with 2-3 years of experience in brand management, especially within FMCG. This position offers a unique chance to work with a culturally iconic product while providing strong learning and development opportunities.

Benefits

17 days of Annual Leave

Medical and insurance coverage

Hybrid work mode

Qualifications

• 2-3 years of experience in brand management or marketing, preferably in FMCG.
• Experience managing ATL and BTL marketing activities.
• Proactive and detail-oriented in a fast-paced environment.

Responsibilities

• Support brand strategy and planning to align with business objectives.
• Develop and execute ATL and BTL campaigns.
• Coordinate brand activations with internal stakeholders.

Skills

Brand management

Analytical skills

Digital marketing

Project management

Communication skills

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Microsoft Excel

PowerPoint

Word

Job description

Requisition ID: 11181

Who We Are

Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of "Growing for Good," "Yatte Minahare" (the spirit of bold ambition), and "Giving Back to Society," we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena®, Lucozade Sport™, BRAND'S® Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.

At Suntory Malaysia, we are proud to be part of the global Suntory Group, a Japanese multinational renowned for its unwavering commitment to health,wellness, andenriching lives. With a legacy deeply rooted in innovationandnatural science, we deliver high-qualityhealth enrichment andfunctional beveragestailored to the needs of Malaysian consumers.

Guided by our mission to“Inspire the Brilliance of Life”, we blend cutting‑edge research with a profound respect for nature to support holistic well‑being — from the inside out.

We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:

• Ribena – the beloved blackcurrant drink rich in Vitamin C.
• BRAND’S® – a trusted name in health supplements, including the renowned BRAND’S® Essence of Chicken.
• C.C. Lemon – a refreshing lemon‑flavoured drink packed with Vitamin C, offering a zesty boost for your daily wellness.

About your role

• Role Type: Individual Contributor
• Reporting Line Manager: Senior Marketing Manager – Health Enrichment, South Cluster
• Region Scope: Malaysia, Singapore, Indonesia export
• Compensation and Benefits:

• Starting 17 days of Annual Leave
• Medical and insurance coverage
• Hybrid work mode (4 days work from office, 1 day work from home)

As an Assistant Brand Manager (Health Enrichment), you support the growth of BRAND’S® Essence of Chicken, one of Suntory’s most trusted and iconic health brands. Working closely with the Senior Brand Manager, you play a key role in planning, executing, and tracking brand strategies and marketing activities across the Malaysian market.

This role offers broad exposure to brand building, campaign development, digital activation, and commercial execution, making it an excellent opportunity for marketers who are eager to grow in a dynamic FMCG environment.

What You’ll Do

• Support brand strategy and planning to ensure alignment with business objectives and brand targets.
• Develop and execute ATL and BTL campaigns, based on strong consumer insights.
• Coordinate end‑to‑end brand activations, working closely with internal stakeholders and agency partners.
• Track and analyze brand performance, competitive activities, and market trends to identify growth opportunities.
• Support digital and social media activations, including KOL management and content creation.
• Assist in the execution of BTL initiatives such as sampling, in‑store activations, and NCP programs.
• Manage marketing budget tracking, ensuring timely accruals and spending within approved A&P budgets.
• Handle procurement and financial processes, including PR/PO creation, GR processing, and WBS closure, in line with SOPs.
• Collaborate cross‑functionally with Sales, Trade Marketing, Finance, Supply Chain, and Procurement to ensure seamless execution. LI-AL1

What's in it for you

• Opportunity to work on a market‑leading, culturally iconic health brand.
• Hands‑on exposure to end‑to‑end brand management in a leading FMCG company.
• Strong learning and development opportunities through cross‑functional collaboration.
• A supportive, values‑driven culture guided by Suntory’s leadership spirit.
• A solid platform for progression into Brand Manager or broader marketing roles.

What You need to be successful

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2‑3 years of experience in brand management or marketing, preferably within the FMCG industry.
• Experience managing ATL and BTL marketing activities.
• Strong analytical skills with the ability to translate data into actionable insights.
• Good understanding of digital and social media marketing, including KOL collaborations.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Strong coordination, communication, and project management skills.
• Proactive, detail‑oriented, and able to thrive in a fast‑paced, performance‑driven environment.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.