Assistant Brand Manager Household Care

Reckitt Benckiser LLC; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading global hygiene and health company is seeking an Assistant Brand Manager for Household Care to support brand growth in Malaysia and Singapore. This role provides the opportunity for accelerated learning in brand strategy and execution, with responsibilities including developing annual brand plans and managing brand operations. The ideal candidate has 4-5 years in brand or trade marketing, strong project management skills, and experience in fast-moving consumer goods (FMCG). This position offers benefits aimed at promoting employee well-being and growth.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Global share plans

Short-term incentives

Qualifications

• 4-5 years' experience in Brand Marketing or Trade Marketing.
• Strong understanding of in-store execution, promotions, and retailer dynamics.
• Strong ownership mindset with excellent project management skills.

Responsibilities

• Support the development and execution of annual brand plans.
• Track brand performance across sales, distribution, pricing, and promotions.
• Manage day-to-day brand operations including timelines and agency follow-ups.
• Support the development of brand communication platforms.
• Partner closely with Sales and Trade Marketing to ensure brand plans win at shelf.

Skills

Consumer Insights

Analytical skills

Presentation skills

Drive Innovation

Storytelling

Creativity

FMCG/Consumer Health Experience

Brand Management

Job description

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Assistant Brand Manager - Household Care

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

To support the growth of Household Care brands acrossMalaysia & Singapore (MYSG)while buildingend-to-end brand management capability. This role is designed as acareer acceleration platformfor high-potential trade marketing or commercial talent who want to move into brand management and fast-track their exposure tobrand strategy, communications, and partnerships—without losing the strength of execution.

Your responsibilities

Role Purpose

The Assistant Brand Manager will play a critical role in translating brand ambition intocommercially effective execution, while progressively building capability inbrand strategy, communications, and partnerships. This role offers high exposure, real ownership, and accelerated learning across the full brand management spectrum.

Key Responsibilities

Brand & Business Management (Core Brand Foundations)

• Support the development and execution ofannual brand plans, including launches, promotions, and activation calendars
• Track brand performance acrosssales, distribution, pricing, and promotions, turning data into clear actions
• Manage day-to-day brand operations including timelines, artwork coordination, claim approvals, and agency follow-ups

Brand Communications Development

• Support the development ofbrand communication platforms, including key visuals, messaging frameworks, and content ideas
• Work closely with creative and media agencies onlocal campaign development and adaptation
• Gain exposure to how communications effectiveness is evaluated and optimized across channels

Trade & Shopper Marketing Excellence (Strength to Leverage)

• Partner closely with Sales and Trade Marketing to ensure brand planswin at shelf and at point of decision
• Use shopper and retailer insights to influence brand and communication decisions

Strategic Alliance & External Partnerships

• Supportstrategic alliance partnershipswith external partners
• Coordinate joint initiatives that extend brand reach and relevance
• Support evaluation of partnership impact and learning for future scale
• Supportnew product launchesend-to-end—from idea to in-market execution
• Coordinate across Sales, Supply Chain, Finance, and Agencies to deliver with speed and quality

Performance Tracking & Learning

• Monitor performance using Nielsen and internal data sources
• Build confidence indiagnosing performance issues and recommending actions

The experience we're looking for

• 4-5 years' experience in Brand Marketing or Trade Marketing
• Strong understanding ofin-store execution, promotions, and retailer dynamics
• Strong ownership mindset with excellent project management skills
• Analytical and structured thinker
• Confident communicator across functions
• FMCG experience, ideally in Household Care
• Exposure toagency management or campaign development
• Experience supporting partnerships or cross-company initiatives
• Interest in building long-term brand leadership capability

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.