Assistant Brand Manager - Dove Malaysia

Unilever; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading consumer goods company based in Malaysia is seeking an Assistant Brand Manager. This role involves leading the Brand Marketing Plan, driving profitability, and creating consumer connections. Ideal candidates will be fresh graduates with a degree in Marketing, possessing creativity and attention to detail. The opportunity offers a dynamic environment to innovate and implement brand strategies.

Qualifications

• Fresh Graduate with relevant experience in brand/product management/marketing, preferably in consumer goods industry.

Responsibilities

• Lead the development of the Brand Marketing Plan.
• Analyze brand Profit and Loss (P&L) and drive profitability.
• Build productive working relationships with various teams.
• Manage brand’s new product launch assessment.

Skills

Attention to detail

Creative thinking

Communication management

Digital marketing

Project management

Education

Bachelor’s Degree in Marketing or equivalent

Job description

JOB TITLE: ASSISTANT BRAND MANAGER – DOVE MALAYSIA

LOCATION: MALAYSIA

ABOUT UNILEVER

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life—giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

WHO ARE WE LOOKING FOR

We are looking for a driven, proactive, creative and resourceful Assistant Brand Manager who will make this ideal future a reality for the business. He or she is known for their attention to detail and possesses a forward-thinking mindset. The successful candidate will be responsible for building a stronger purpose-driven brand equity for our brands, driving the sustainable and nutritious portfolio, landing more flavorful extensions and filling up gaps in the portfolio.

PURPOSE OF THE ROLE

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future. We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. You will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

KEY RESPONSIBILITIES

• Lead the development of the Brand Marketing Plan.
• Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.
• Lead in innovation, activation, advertising, and promotion for deployment of Brand Marketing Plan and budget.
• Analyze brand Profit and Loss (P&L) and drive profitability of the brand.
• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.
• Build productive working relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage brand’s day-to-day operations, and external partners and agencies.
• Support creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
• Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.
• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

ESSENTIAL EXPERIENCE/SKILL/KNOWLEDGE

• Bachelor’s Degree in Marketing or equivalent.

• Fresh Graduate with relevant experience in brand/product management/marketing, preferably in consumer goods industry.

DESIRABLE EXPERIENCE/SKILL/KNOWLEDGE

• You are always obsessive in consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.

• You embrace a high growth mindset with strong love for consumers, shoppers and customers.

• You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

• You are equipped with media savvy particularly in digital marketing and know-how.

• You are experienced in proven project and budget management.

• You are knowledgeable in an end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.

ARE YOU INTERESTED?

Please apply online and add your updated resume. Your application will be reviewed against our requirements, and we will be in touch to provide you with an update on the status of your application if shortlisted.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you. Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.