ASEAN Senior Brand Manager - Self Care

Reckitt Benckiser LLC; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

A global consumer goods company in Kuala Lumpur is looking for a Marketing Manager to drive growth for their Self-Care brands. You will work on innovation strategies, collaborate with cross-functional teams, and influence market dynamics in the ASEAN region. The ideal candidate has substantial experience in brand management and communication development, complemented by strong project management skills. This role offers competitive benefits and a focus on personal growth and inclusion.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Short-term incentives

Global share plans

Qualifications

• 5+ years of experience in brand management/category management.
• Proven track record in innovation development and delivery.
• Ability to work in a matrix organization.

Responsibilities

• Contribute to the strategic roadmap for the segment and brand.
• Collaborate with global and local teams on innovations.
• Develop commercial and holistic category management skills.

Skills

Communication Development Experience

Brand management/category management experience

Strong commercial acumen

Analytical skills

Project Management

Education

FMCG/healthcare marketing experience

Tools

Communication tools

Marketing analytics tools

Job description

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Category Growth Organisation

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Join us on our mission to champion everyday health through the power of Self Care, with some of the region’s most trusted brands!

Are you passionate about driving impact through brands that sit at the heart of Reckitt’s transformation journey? Be part of the fastest growing Reckitt category in dynamic ASEAN regional team for Self-Care, where you’ll help shape strategy, unlock growth, and drive flawless execution across six diverse ASEAN markets. If you’re ready to lead with purpose & passion and build brands that truly matter, we’d love to have you on our team.

What You'll Do:

• Innovation and Business Development: Collaborate with global and local teams to create a regional pipeline of innovations and business development ideas. You'll ensure these initiatives are sizeable and launch-ready, with robust implementation recommendations and guidance to markets.
• Communications: Partner with creative agencies to develop compelling ideas that resonate across the entire consumer journey.

Your responsibilities

• Shape the Future: Contribute to the development of the 3- and 5-year strategic roadmap for the segment, brand, and region.
• Enhance Business Acumen & Diagnosis Skills: Identify consumer and market growth dynamics and translate them into strategic recommendations.
• Develop Leadership Abilities: Partner with and influence a diverse range of cross-functional teams with global and local scopes.
• Sharpen your commercial & holistic category management acumen: You will work across multiple markets and build together their go to market plans along with P&Ls for new innovation launches
• Sharpen Ideation and Insight Generation: Propose, align, and own projects that will accelerate growth in the area.
• Master Communication Development: Become an expert in briefing and managing the communication development process and activation across various channels.
• Learn from Industry Leaders: Collaborate with marketing directors and global functional leads in a top tier consumer goods company.

This is a high visibility role where you will be a

• Key partner for the Global Brand Director’s Innovation.
• Key partner with country teams for their segment / brand and region.
• Key partner with cross-functional teams to ensure delivery of innovation on time and to quality.

The experience we're looking for

Role Fit Criteria

• Communication Development Experience
• 5+ years brand management/category management experience

Professional Qualification/Experience

• Marketing experience: must be able to demonstrate outstanding marketing skills developed within the FMCG/ healthcare environment, including experience on the brand or the broader category
  • Experience in growing brands and categories.
• Innovation Experience: must be able to demonstrate outstanding skills in innovation development and delivery
  • Idea generation and validation
• Cross-organisation leadership
• Brand Equity and Creative & Comms Experience: be able to demonstrate Brand Equity and Creative & Comms skills developed within the FMCG/health care environment

Other Personal Attributes

• Strong commercial acumen and analytical skills
• Ability to work in a matrix organization (Global category teams, marketing excellence, local markets, Sales, professional marketing, Key Lead Markets) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
• Entrepreneurial and able to work autonomously
• Comfortable with Ambiguity: Thrive in uncertain situations and adapt to changing environments.
• Strong sense of urgency and achievement
• Resilient and able to respond under pressure
• Project Management: Experience in managing projects from inception to completion.
• Leadership qualities in impacting, contributing and challenging business strategy, innovation, and creative and comms
• Cultural Awareness: Understanding of cultural nuances within the ASEAN region.
• Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
• The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.

The skills for success

Demonstrated agility in managing a brand amidst competitive and complex environments.

A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.

An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.

Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.

Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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