ASEAN Select Territory Demand Strategist (SMB Marketing, Demand Strategy) - Data & AI Software,[...]

IBM; Petaling Jaya; Hybrid; MYR 80,000 - 120,000; Full time

Job summary

A global technology company is seeking a strategic demand strategist for their Data & AI software portfolio in Petaling Jaya, Malaysia. This position focuses on designing and executing omnichannel marketing strategies, driving pipeline growth, and collaborating with sales and partners. Candidates should have significant experience in B2B demand generation, digital marketing, and stakeholder management. The role offers a hybrid work model and requires a Bachelor's Degree.

Qualifications

• Proven experience in B2B demand generation.
• Strong business stakeholder management skills.
• Strong analytical skills with the ability to optimize pipeline performance.
• Experience working with sales and partner ecosystems.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Design and execute omnichannel demand generation strategies.
• Drive marketing-sourced pipeline by achieving lead targets.
• Build relationships with internal business leaders.
• Support events with integrated demand plans.
• Manage the lead pass process for efficiency.

Skills

B2B demand generation

Digital marketing

Stakeholder management

Analytical skills

Communication skills

Strategic thinking

Education

Bachelor's Degree

Job description

We are seeking a strategic, data-driven marketer to accelerate demand for our Data & AI software portfolio across ASEAN. This role will lead the design and execution of omnichannel demand strategies, working closely with sales, partners, and global teams to drive measurable pipeline growth.

Your role and responsibilities

Role Overview

This role is responsible for designing and executing omnichannel demand generation strategies that accelerate growth for the Data & AI software portfolio. The focus is on creating persona-based marketing journeys, optimizing the channel mix, managing key business stakeholders, and driving sales pipeline objectives across digital and partner routes.

Key Responsibilities

• Strategy & Execution: Collaborate with global demand strategy teams to co-create marketing strategies and lead the execution of omnichannel campaigns tailored to Data & AI solutions, key products, and priority personas.
• Pipeline Growth: Drive marketing-sourced pipeline by achieving SQL (Sales Qualified Lead) targets through digital journeys, outbound account activation, and close collaboration with sales and partners.
• Stakeholder Engagement: Build strong relationships with internal business leaders and stakeholders, aligning marketing strategies with overall business objectives to maximize impact.
• Event Marketing: Support flagship Data & AI events by building integrated demand plans and follow-up strategies to maximize conversion.
• Lead Management: Manage the lead pass process by partnering with Digital Sales and channel partners to ensure high-quality leads are routed and converted efficiently.
• Subject Matter Expertise: Act as the marketing SME for the Data & AI brand/region. Provide partners with enablement on marketing strategy, campaign best practices, and the latest marketing assets.
• Focus Areas: Approximately 80% of efforts will be digital-demand focused, with 20% dedicated to event execution and post-event conversion strategies.

Key Performance Indicators (KPIs)

• Opportunity conversion to qualified pipeline
• Lead velocity and deal acceleration
• Contribution to new pipeline and revenue targets for Data & AI solutions
• Achievement of quarterly pipeline goals for assigned products, personas, and market segments

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Proven experience in B2B demand generation, digital marketing, or omnichannel campaign management, ideally within Data & AI or enterprise software.
• Strong business stakeholder management skills with the ability to translate marketing strategies into business outcomes
• Strong analytical skills with the ability to track, measure, and optimize pipeline performance
• Experience working with sales and partner ecosystems to accelerate demand
• Excellent communication and cross-functional collaboration skills
• A proactive, strategic thinker with a hands-on approach to execution

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Job Title

ASEAN Select Territory Demand Strategist (SMB Marketing, Demand Strategy) - Data & AI Software, Omnichannel & Digital Focus

Job ID

72468

City / Township / Village

PETALING JAYA

State / Province

Selangor

Country

Malaysia

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Position type

Professional

Some travel may be required based on business demand

Company

(0088) IBM Malaysia Sdn. Bhd.

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?