Art Director (CRM)

Maker Lab; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is looking for an experienced Art Director. In this role, you will create compelling user-friendly designs for various digital campaigns while ensuring alignment with brand identity. Candidates should have over 8 years of digital design experience and a strong portfolio. The contract lasts 6 months and offers a dynamic, collaborative work environment.

Qualifications

• 8+ years of digital design and CRM experience in dynamic environments.
• A strong portfolio demonstrating high-impact design skills.
• Deep understanding of CRM visual principles and email marketing.

Responsibilities

• Collaborate creatively on CRM campaign design.
• Produce engaging digital assets that reflect brand identity.
• Manage design projects from concept to delivery.

Skills

Digital design

Visual storytelling

CRM campaign development

Collaboration

Presentation skills

Education

BA/BS degree or equivalent experience

Tools

Adobe Creative Suite

CRM and email marketing tools

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross‑functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

As an Art Director, you’ll turn ideas into striking, user‑friendly designs from eDMs and push notifications to inbox messages ensuring each touchpoint feels distinct yet consistent with the brand’s visual identity. You’ll bring creative flair, digital know-how, and a genuine passion for visual storytelling, helping evolve CRM guidelines as you go.

*Please share your creative portfolio to be considered for the position.*

Role:

• Collaborate with your creative partner to ideate and produce dynamic CRM campaigns that balance innovation and clarity.
• Bring ideas to life through compelling visuals — crafting headers, GIFs, icons, and digital assets that elevate the brand experience.
• Ensure every piece aligns with the brand’s visual identity, while finding fresh ways to push creative boundaries.
• Work with internal teams and external partners (developers, CMS and platform providers) to ensure smooth, technically sound execution.
• Apply an expert understanding of CRM/EDM design specifications, including file formats, character limits, and responsive layouts.
• Contribute ideas to enhance and refine CRM visual guidelines over time.
• Manage your own projects independently from concept to delivery, gathering feedback and iterating as needed.
• Anticipate design challenges early and propose creative, practical solutions.
• Thrive in a collaborative, fast-paced environment that values experimentation and craft.

You:

• BA/BS degree or equivalent experience
• 8+ years of experience developing high-impact digital design and CRM campaigns in fast-paced or growth-focused environments.
• A standout portfolio that highlights strong design craft, storytelling through visuals, and attention to digital detail.
• Deep knowledge of CRM visual design principles, email marketing best practices, and user experience fundamentals.
• Technically savvy with CRM/EDM specs and adept at creating lightweight animations or GIFs.
• Strong communicator and visual storyteller who can confidently present and rationalise creative ideas.
• Highly organised, proactive, and self‑motivated. Able to manage multiple projects seamlessly.
• A true collaborator who thrives in multidisciplinary teams and welcomes feedback.
• Exceptional verbal and written English communication and presentation skills to cover projects across APAC.

Contract Type: 6 months - Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.