Area Community Specialist | Malaysia

lululemon; Kuala Lumpur; On-site; MYR 52,000 - 75,000; Full time

Benefits offered by this job

Team-based bonus program

Employee discounts

Fitness/yoga classes

Development programs

Parenthood top up program

Job summary

lululemon in Malaysia is seeking a full-time Community Specialist to lead local activation programs and store partnerships. The role focuses on building strong community relationships, executing events, and guiding ambassador journeys to reflect local diversity while collaborating with cross-functional teams.

As part of the Store Support Centre, you will manage budgets for events, coordinate with regional teams, and ensure authentic community engagement across the market, while supporting

Qualifications

• 2+ years of experience building connections for a brand
• Proven success creating and executing community plans and tactics
• Ability to manage multiple tasks with strong organization and attention to detail
• Demonstrated commitment to inclusion, diversity and equity principles

Responsibilities

• Execute local events for activations and campaigns on Brand/Marketing calendar, including budget management
• Coach stores on Community foundation, spend of community budgets, and activations
• Partner with managers to support Ambassador Journey onboarding, engagement and offboarding to reflect market diversity
• Maintain close relationships with store teams through visits and ambassador events
• Advise on Community Initiatives Fund submissions and Local Store events
• Collaborate with cross-functional partners including Community, Events and Talent teams
• Enroll store teams in Centre for Social Impact, Brand campaigns and Cultural Awareness Days
• Support wellbeing partners in activations and community initiatives
• Identify partnership opportunities for the Sports Marketing lead
• Work with AU teams on talent, inclusion and IDEA initiatives

Skills

Relationship building

Community planning

Campaign activation

Inclusion & equity

Job description

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Community team is responsible for the creation and execution of our community strategy, inclusive of relationship management, product seeding, activations and campaign activity across our store fleet. The broader team is comprised of the Events, Community and Sports marketing organizations who work in partnership with myriad cross functional partners to build meaningful local relationships, to engage our ambassadors and talent through relevant activations and to further lululemon’s commitments within diversity and inclusion.

a day in the life:

• Execute events locally for relevant activations/campaigns and Strategic Initiatives on the Brand and Marketing Calendar including budget management and strategic execution
• Coach and coordinate stores on vision and execution around all phases of Community foundational excellence, including full and intentional spend of community budgets. (Product Seeding, Community Engagement & Activations, and allocated community hours)
• Partner with Community Manager, Regional Manager and Store Managers to support all phases of the Ambassador Journey including selection, onboarding, engagement and offboarding to ensure regional Ambassador roster is inclusive and reflects the diversity the market
• Maintain close relationship with store teams through regular store visits, attendance at team meetings and joining Ambassador connects and classes
• Advice and partner with Regional Manager and stores when submitting to Community Initiatives Fund and Store Local Events
• Advise and partner with the Store Manager of O&O's for their community strategy.
• Filter and present partnership opportunities to the Sports Marketing lead
• Enroll store teams in: Centre for Social Impact, Brand campaigns and Cultural Awareness Days
• Support and integrate Community Wellbeing Partners into community activations and support community initiatives from our Community Wellbeing Partners
• Collaborate with key cross-functional partners including Community and Events.
• Additional partners include AU Talent Acquisition, AU Inclusion, Diversity, Equity and Action (IDEA)

qualifications:

• 2 + years of experience in building connections/relationships on behalf of a brand
• Proven success creating and executing community plans/tactics
• Able to manage multiple tasks and projects with high organization and attention to detail
• Demonstrated or passionate commitment to inclusion, diversity and equity principles

must haves:

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in Malaysia is required for this role.

beyond the paycheck (benefits & perks)

• competitive base pay and a team-based bonus program
• paid time off
• generous employee discounts
• fitness/yoga classes
• parenthood top up program
• personal and professional development programs

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

work arrangement
In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.

Learn more about what it's like working for lululemon in our Asia-Pacific markets:

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

Lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.