Agency Business Development (KL), Principal

AIA Hong Kong; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading insurance company in Kuala Lumpur is seeking an experienced professional to drive Takaful agency growth and sustainability. This role involves implementing strategic initiatives, collaborating with stakeholders, and providing insights for business improvement. Candidates should have a strong background in agency development and Takaful principles, with at least 10 years of experience. Join us to help more people live healthier, longer, better lives.

Qualifications

• Minimum 10 years of experience in agency development or marketing within the insurance industry.
• Proven experience in managing strategic initiatives and cross-functional teams.
• Strong understanding of Takaful principles and market dynamics.

Responsibilities

• Drive growth and sustainability of the Takaful agency business.
• Lead the development and execution of high-impact initiatives.
• Collaborate with internal stakeholders to execute agency initiatives.

Skills

Leadership

Stakeholder management

Analytical skills

Communication

Strategic thinking

Education

Bachelor’s degree in Business/Marketing/Islamic Finance

Master’s degree or professional certification

Tools

Microsoft Office

Digital tools for agency operations

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

This role is responsible for driving the growth, productivity, and sustainability of the Takaful agency business. You will lead the development and execution of high-impact initiatives that strengthen the agency network, enhance market penetration of Takaful products, and ensure alignment with corporate objectives. You will serve as a key partner to agency leaders and internal stakeholders, championing innovation, performance excellence, and cultural transformation across the Takaful distribution channel.

Strategic Business Development

• Lead the design and implementation of Takaful agency growth strategies to achieve production targets and expand market share.
• Align agency segmentation and development plans with business objectives to optimize distribution effectiveness.

Performance Management & Insights

• Oversee detailed performance analysis to identify trends, gaps, and opportunities for improvement.
• Provide strategic recommendations and data-driven insights to senior leadership and agency heads to drive sustainable growth.

Agency Engagement & Capability Building

• Conduct regular field visits and strategic engagement sessions with agency leaders and life planners to gather feedback and drive alignment.
• Champion capability-building initiatives including recruitment programmes, digital enablement, and Takaful product training.

Cross-Functional Leadership

• Collaborate with key internal stakeholders (e.g., Operations, Compliance, Legal, Actuarial, Marketing) to ensure seamless execution of agency initiatives.
• Act as a senior liaison to resolve complex agency-related issues and foster strong relationships across the organization.

Takaful Expertise & Advocacy

• Serve as a subject matter expert on Takaful offerings, supporting cross-selling strategies and product positioning.
• Lead market intelligence efforts to inform product development, marketing campaigns, and strategic planning.

Organizational Development & Change Leadership

• Drive cultural transformation within the Takaful agency force, promoting innovation, collaboration, and continuous improvement.
• Lead strategic projects and change initiatives to future-proof the agency business and support evolving market needs.

Job Requirements

• Bachelor’s degree in Business, Marketing, Islamic Finance, or a related field. A Master’s degree or professional certification (e.g., AMII, AAII, ACII) is highly desirable.
• Minimum 10 years of experience in agency development, business strategy, or marketing within the insurance or Takaful industry.
• Proven leadership experience in managing strategic initiatives and cross-functional teams.
• Strong understanding of Takaful principles and market dynamics.
• Excellent stakeholder management, communication, and presentation skills.
• Analytical and strategic thinker with a track record of driving measurable business outcomes.
• Proficient in Microsoft Office and digital tools relevant to agency operations.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.