Agency Business Development (KL), Principal

AIA Malaysia (Insurance); Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading insurance provider in Kuala Lumpur seeks an experienced professional to drive the growth and sustainability of the Takaful agency. You will develop high-impact initiatives and collaborate with internal stakeholders to enhance market penetration of Takaful products. The ideal candidate has over 10 years of relevant experience, strong leadership skills, and expertise in Takaful principles. This role offers opportunities for career growth and a diverse team culture.

Benefits

Career growth opportunities

Wellbeing tools and programmes

Mentorship and job mobility

Qualifications

• Minimum 10 years of experience in agency development, business strategy, or marketing within the insurance or Takaful industry.
• Proven leadership experience in managing strategic initiatives and cross-functional teams.
• Strong understanding of Takaful principles and market dynamics.

Responsibilities

• Lead the design and implementation of Takaful agency growth strategies.
• Oversee detailed performance analysis to identify trends and opportunities for improvement.
• Conduct regular field visits and strategic engagement sessions with agency leaders.

Skills

Leadership

Stakeholder management

Analytical thinking

Communication

Education

Bachelor’s degree in Business, Marketing, Islamic Finance

Master’s degree or professional certification (e.g., AMII, AAII, ACII)

Tools

Microsoft Office

Digital tools for agency operations

Job description

Overview

This job is about leading business growth for AIA's Takaful agency, helping people live healthier lives. You might like this job because you'll drive positive change in communities while working with diverse teams to make a real impact. At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you\'ll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on.

About the Role

This role is responsible for driving the growth, productivity, and sustainability of the Takaful agency business. You will lead the development and execution of high-impact initiatives that strengthen the agency network, enhance market penetration of Takaful products, and ensure alignment with corporate objectives. You will serve as a key partner to agency leaders and internal stakeholders, championing innovation, performance excellence, and cultural transformation across the Takaful distribution channel.

Job Description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people\'s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you\'ll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on.

About the Role

This role is responsible for driving the growth, productivity, and sustainability of the Takaful agency business. You will lead the development and execution of high-impact initiatives that strengthen the agency network, enhance market penetration of Takaful products, and ensure alignment with corporate objectives. You will serve as a key partner to agency leaders and internal stakeholders, championing innovation, performance excellence, and cultural transformation across the Takaful distribution channel.

Strategic Business Development

• Lead the design and implementation of Takaful agency growth strategies to achieve production targets and expand market share.
• Align agency segmentation and development plans with business objectives to optimize distribution effectiveness.

Performance Management & Insights

• Oversee detailed performance analysis to identify trends, gaps, and opportunities for improvement.
• Provide strategic recommendations and data-driven insights to senior leadership and agency heads to drive sustainable growth.

Agency Engagement & Capability Building

• Conduct regular field visits and strategic engagement sessions with agency leaders and life planners to gather feedback and drive alignment.
• Champion capability-building initiatives including recruitment programmes, digital enablement, and Takaful product training.

Cross-Functional Leadership

• Collaborate with key internal stakeholders (e.g., Operations, Compliance, Legal, Actuarial, Marketing) to ensure seamless execution of agency initiatives.
• Act as a senior liaison to resolve complex agency-related issues and foster strong relationships across the organization.

Takaful Expertise & Advocacy

• Serve as a subject matter expert on Takaful offerings, supporting cross-selling strategies and product positioning.
• Lead market intelligence efforts to inform product development, marketing campaigns, and strategic planning.

Organizational Development & Change Leadership

• Drive cultural transformation within the Takaful agency force, promoting innovation, collaboration, and continuous improvement.
• Lead strategic projects and change initiatives to future-proof the agency business and support evolving market needs.

Job Requirements:

• Bachelor’s degree in Business, Marketing, Islamic Finance, or a related field. A Master’s degree or professional certification (e.g., AMII, AAII, ACII) is highly desirable.
• Minimum 10 years of experience in agency development, business strategy, or marketing within the insurance or Takaful industry.
• Proven leadership experience in managing strategic initiatives and cross-functional teams.
• Strong understanding of Takaful principles and market dynamics.
• Excellent stakeholder management, communication, and presentation skills.
• Analytical and strategic thinker with a track record of driving measurable business outcomes.
• Proficient in Microsoft Office and digital tools relevant to agency operations.

#LI-DNI

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

Job Requirements

Company Benefits

We offer a range of wellbeing tools and programmes to help you think well, feel well, plan well and live well.

Opportunities for career growth

With our diverse up-skilling, mentorship, job mobility and career experiences, we will help shape your career, your way.

Diverse team culture

It\'s our differences that make us better together. We empower you to be your best and make a difference in your own unique ways.

Do you believe in helping shape a better, more sustainable future?As the largest listed company on the Hong Kong Stock Exchange, we\'ve been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.Source: AIA Careers Page