Affiliate Lead

Intrepid Asia; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Intrepid Asia is seeking an Affiliates Lead to drive affiliate and creator/KOL strategy across SEA. You will lead and scale the Affiliate sub-teams, align with social commerce goals, and ensure data‑driven decisions.

Expect cross‑functional collaboration, stakeholder engagement, and ownership of performance metrics. You will manage budgets, partnerships, and campaigns, delivering GMV growth while upholding brand guidelines across platforms.

Qualifications

• 4 years of experience in affiliate marketing, creator/KOL affiliate marketing, or social commerce, including at least 1 year in team leadership.
• Proven ability to build and manage partnerships with creators/KOLs, MCNs, and affiliate networks.
• Strong understanding of affiliate activities on e‑commerce and social platforms.

Responsibilities

• Develop and implement growth strategy for Affiliate and creator/KOL sub-teams.
• Build sustainable performance models, including commission tiers and ROI optimization.
• Lead Affiliate team, coach members, and drive data‑driven performance improvements.
• Manage campaign budgets, payouts, and incentive programs for optimal ROI.

Skills

Strategic leadership

Affiliate ecosystem

Partnership development

Team leadership

Budget management

Data-driven decision making

Stakeholder management

Communication

Project management

Job description

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

The Social Commerce Team is a fast-growing team leading the way in livestream selling, short video content, and affiliate marketing across Southeast Asia. We work with top brands, combining creativity, data, and platform expertise to drive real commercial results. As part of Intrepid’s end-to-end eCommerce ecosystem, we gain broad exposure across operations, collaborate with cross-functional experts, and play a key role in shaping how brands connect with digital shoppers in real time.

The part you will play

The Affiliate Lead plays a strategic leadership role in driving Intrepid’s affiliate and creator/KOL marketing ecosystem to deliver sustainable GMV growth across key social commerce and e-Commerce platforms for brands’ affiliate marketing activities.

This position will lead and develop the Affiliate sub-teams, ensuring exceptional and consistent performance while streamlining collaboration across teams and departments. The main focus will be on scaling Intrepid’s Affiliate capabilities and driving performance growth, delivering brand and business objectives through strong strategic planning, expert stakeholder and people management, and a commitment to data-driven insights and decision making.

As an Affiliates Lead, you will take charge of

• Strategic Leadership & Planning
  • Develop and implement the Affiliate and creator/ KOL growth strategy, aligned with overall social commerce and commercial objectives.
  • Be able to build sustainable performance models, including commission tiers, incentive frameworks, and ROI optimization plans.
  • Translate business goals into clear execution roadmaps and action plans for both affiliate and creator/KOL sub-teams.
• Affiliate Ecosystem & Partnership Development
  • Establish and nurture relationships with MCNs, creators/KOLs (especially top-tier ones), and the platforms.
  • Negotiate and co-create strategic partnership programs, ensuring Intrepid’s participation in all Affiliate projects with relevant parties.
  • Analyze market and competitor trends to predict shifts and identify growth and collaboration opportunities.
  • Ensure quality control in selecting creators, KOLs, MCNs, and evaluating their performance.
• Team Management & Capability Building
  • Lead, coach, and empower Affiliate team members. Foster growth, accountability, and team motivation.
  • Build and optimize SOPs, best-practice frameworks, and planning and campaign review systems to drive consistent learning and capability building for the team.
  • Cultivate a culture of data-driven performance, proactive problem-solving, and cross-team collaboration.
  • Oversee the entire Affiliate team’s campaign planning and execution, and provide and guide team members with actionable insights for optimization.
• Budget Management & Optimization
  • Manage campaign budgets, commission payouts, booking fees, and incentive programs effectively to ensure optimal ROI for brands.
  • Manage affiliate activities in accordance with brand guidelines and platform policies.

What we are looking for - the ideal profile

Experience & Competencies

• 4 years of experience in affiliate marketing, creator/KOL affiliate marketing, or social commerce, including at least 1 years in team leadership.
• Proven ability to build and manage partnerships with creators/ KOLs, MCNs, and affiliate marketing networks.
• Strong understanding of affiliate activities on e-Commerce and social platforms, MCN, and creator/KOL operations.
• Proven success in managing teams and building team capacity. Excellent people management skills - able to develop, motivate, and retain talent.

Personal Attributes

• Strategic thinker with strong analytical and commercial acumen.

• Data-driven and results-oriented, motivated by measurable growth and performance outcomes.

• Exceptional communication and stakeholder management abilities.
• Proactive, adaptable, and comfortable operating in a fast-paced environment.
• Strong project management, prioritization, and cross-department coordination skills.
• Fluent in English.

In return, you will be getting

• You will work with our portfolio of leading international brands, delivering engaging livestreams and video content to the highest standards. This role offers exposure and experience that can open many opportunities in the industry. Many of our livestream hosts have gone on to become key brand ambassadors or built followings of millions while at Intrepid — the world is truly your oyster!
• We believe in an end to end omni-channel and full funnel approach to ensure seamless and consistent consumer journeys, and intrepid is one of the very few players who offer that full array of services under one roof. Brands love this model as it's streamlined and delivers strong performance, hence we are rapidly growing. This offers you wide exposure and exciting growth opportunities
• We believe in the combined power of creative genius and a data-driven approach. Whether it is live streaming, video or affiliates, you will have the data and knowledge how to analyze & optimize at your fingertips, so you can add that spark of creative brilliance to create magic. With your talent and our training, we deliver high performance.
• We are international, we know how to scale, and we are stable. Content is local, but what resonates and best practices apply across countries. Our regional exposure and teams allow us to learn faster and organize ourselves in the best way possible. You are joining a proven international company with a strong track record, but we move fast with a lot of freedom, a collaborative culture and no politics. The best of both worlds.

We also offer

Best of Both Worlds

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

Culture that Brings Out the Best

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

Grow Without Limits

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

Rewarding You Right

We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.