Affiliate & Influencer Marketing, Senior Executive

ZALORA Group; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A prominent online fashion retailer in Kuala Lumpur is seeking an experienced Affiliate & Influencer Marketing Senior Executive. This role involves growing and optimising the affiliate ecosystem, collaborating with influencers, and developing marketing strategies. The ideal candidate will have at least 2 years' experience in affiliate marketing and a passion for digital commerce. Join a dynamic team focused on driving brand growth in a fast-paced environment.

Qualifications

• Minimum 2 years of experience in affiliate/influencer marketing.
• Proven experience working with influencers.
• Interest in content and digital commerce.

Responsibilities

• Identify and onboard affiliates and creators.
• Develop strategies to attract KOLs.
• Monitor performance and refine KPIs.
• Collaborate with cross-functional teams.
• Lead commercial discussions with partners.

Skills

Affiliate/influencer marketing experience

Relationship-building

Performance analytics

Creative strategic thinking

Problem-solving

Job description

We’re looking for an experienced Affiliate & Influencer Marketing Senior Executive to grow and optimise ZALORA’s affiliate ecosystem. You will own partner acquisition and retention, shape strategy and measurement, negotiate commercial terms, and work cross‑functionally to scale creator-driven growth.

Key responsibilities

• Affiliate network growth: Identify, recruit and onboard high‑potential affiliates, creators and partner networks. Build lasting relationships to increase loyalty, drive performance and improve long‑term retention.
• Strategy & amplification: Develop and execute strategies and activation tactics to attract KOLs and accelerate their growth within the Zalora Affiliate Programme.
• Performance analytics: Define goals and targets, monitor performance across affiliate and influencer partners, and translate data into clear insights and actionable recommendations. Continuously refine KPIs and measurement frameworks.
• Cross‑functional collaboration: Partner with Performance Marketing, CRM and Brand/Creative teams to deliver fully integrated 360° campaigns.
• Commercial negotiations: Lead commercial discussions and contracts with affiliate networks, platforms and key partners to secure favourable terms and partnerships.
• Market & trend analysis: Track industry developments, competitor programmes and emerging content formats to inform and evolve ZALORA’s affiliate strategy.
• Innovation & growth: Design and test new partnership models, placements and incentive structures to drive full‑price customer acquisition, sales and brand reach.

What we’re looking for

• Experience: Minimum 2 years’ of experience in affiliate/influencer marketing within online retail/e‑commerce, or an affiliate agency.
• Creator partnerships: Proven experience working with influencers and creator partnerships.
• Passion: Genuine interest in content, creators and the future of digital commerce.
• Mindset: Self‑starter who is organised, resilient and comfortable in a fast‑moving, high‑growth environment.
• Thinking style: Creative, strategic thinker who champions a test‑and‑learn approach and shares knowledge across teams.
• Attitude & skills: Positive, collaborative team player with strong problem‑solving and communication skills.
• Domain fit: A passion for fashion e‑commerce and the ZALORA brand is highly desirable.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large‑scale ecommerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, enjoying over 50 million visits per month.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.