Advertising & Promotions Executive

Resorts World Genting; Genting Highlands; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading resort operator in Genting Highlands is looking for an individual to develop engaging social media content and manage events. The ideal candidate has a marketing degree and excellent communication skills, with experience in mall or tenancy management seen as advantageous. Responsibilities include creating content, managing promotions, and collaborating with tenants to drive engagement.

Qualifications

• Candidate with working experience in Mall, Tenancy or Marketing will be an added advantage.

Responsibilities

• Develop social media content for posts and campaigns.
• Manage promotions and events.
• Collaborate with tenants for advertising and events.
• Engage tenants and prospects for marketing collaboration.
• Perform other duties within Tenancy Management.

Skills

Strong interpersonal & presentation skills

Creativity

Excellent written and verbal communication skills

Education

Bachelor's degree in marketing, Mass Communications/ Advertising or its equivalent

Job description

About the Role

• To support in developing engaging, creative, innovative content for regularly scheduled posts, including tagline ideas, social media content and marketing collateral copywriting.


• Analyzing social media trends and analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.

Responsibilities

• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.


• Work as project manager on all mall-wide promotions and events.


• Communicate and collaborate with tenants on joint-events and advertising to attract more visitors.


• Tenants and potential prospects engagement to drive marketing collaboration and casual leasing.


• Other duties within Tenancy Management role as assigned.

Qualifications

• Bachelor's degree in marketing, Mass Communications/ Advertising or its equivalent.


• Candidate with working experience in Mall, Tenancy or Marketing will be an added advantage.

Required Skills

• Strong interpersonal & presentation skills.


• Creativity and always keep updated on market and industry trends.


• Excellent written and verbal communication skills are essential.