Account Manager & Digital & CRM

Publicis Groupe Holdings B.V; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Kuala Lumpur is seeking a Marketing Manager to drive Digital & CRM initiatives and manage integrated campaigns. The ideal candidate will possess a Bachelor's degree in Marketing and have a minimum of 4 years of experience in an integrated agency environment. This role includes overseeing client relationships, developing creative briefs, and leading project evaluations. The agency offers generous leave entitlements and a hybrid working schedule.

Benefits

Generous leave entitlements

Comprehensive medical coverage

Life and personal accident insurance

Phone Allowance

Hybrid working schedule

Qualifications

• Minimum 4 years of experience in managing campaigns in an integrated agency.
• Proven track record in growing accounts and winning pitches.
• Understanding of the mobile consumer journey.

Responsibilities

• Oversee execution of digital and CRM campaigns.
• Implement and manage retention marketing tactics.
• Analyse data and report performance insights.

Skills

Project management

Creative development

B2B marketing

Communication skills

Education

Diploma/Bachelor's degree in Marketing/Advertising/Communications

Job description

Responsibilities

• Driving Digital & CRM initiatives, overseeing the execution of campaigns across CRM, data-driven, website, and tech-led solutions.
• Developing, implementing, and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
• Analysing data from retention marketing and digital campaigns, reporting performance insights, and recommending improvements.
• Planning, managing, and negotiating multiple digital campaigns with third parties where necessary, including platform and technology partners.
• Developing overall business operations and awareness campaigns, overseeing performance analysis, and updating strategies across digital touchpoints.
• Supporting optimisation of email and automated communication flows, and developing new flows leveraging data insights on timing, targeting, and content.
• Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage, engagement level, and channel behaviours.
• Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets across CRM and digital platforms.
• Assisting and advising on personalised targeting, website experience, and content when required.
• Leading and analysing A/B testing to optimise engagement across CRM and digital channels.
• Monitoring competitor campaigns and digital innovations to inform and shape future strategy and tactics.
• Expand client base and maintain strong client relationships according to agreed strategy, particularly across CRM, data, web, and tech projects.
• Lead project development, implementation, and evaluation across all functions including data and technical delivery.
• Innovate brand communication and advertising strategies, including web-based and offline revenue streams.
• Assess and enhance existing programs, collaborating with brand owners and partners for opportunities.
• Drive market proposition and go-to-market strategies for new products, overseeing launch collateral and digital communication programs.
• Ensuring timely billing on a monthly basis by closing and billing projects promptly, securing signed Production Estimates, and facilitating the finance team’s issuance of invoices to clients.

Qualifications

• A diploma/Bachelor's degree in Marketing/Advertising/Communications.
• Strong project management skills and keen understanding of creative development process and budget control.
• Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing/branding.
• Proven track record in growing accounts, winning new business/pitches.
• Strong understanding of how mobile is affecting the retail space and overall consumer journey.
• Experience in consumer electronics/FMCG/IT retail projects is preferred.
• Demonstrated proficiency in written and verbal communication skills in English.
• Dedication to clients and team colleagues.
• Ability to produce under pressure and management of timelines and production.
• Experience working in an integrated agency environment.

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance.