Specialist Brand & Product Development

Mattel; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading toy and family entertainment company is seeking a Sr. Associate Brand and Product Development LATAM in Mexico City. This role will support brand strategies, coordinate marketing campaigns, and analyze market performance to ensure alignment with consumer needs. The ideal candidate will have 3–5 years of marketing experience in the toys or consumer goods industry, excellent English proficiency, and strong analytical skills. The company fosters a culture of flexible work and embraces diversity.

Servicios

Flexible work model

Diversity and inclusion culture

Formación

• 3–5 years of Commercial Marketing experience, preferably in Toys or FMCG.
• Experience in an international/cross-cultural environment.
• Ability to work under pressure.

Responsabilidades

• Coordinate the execution of regional marketing plans.
• Analyze the LATAM market to identify trends.
• Prepare brand and sales performance reports.
• Collaborate with cross-functional teams and optimize retail execution.

Conocimientos

Commercial Marketing experience

Proficient English

Strategic thinking

Analytical skills

Project management

Communication skills

Results-oriented mindset

Descripción del empleo

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Sr. Associate Brand and Product Development LATAM will support in the management, development, and execution of strategies for specific brands across LATAM. The role includes coordinating marketing campaigns, analyzing market performance, ensuring the portfolio is properly adapted to consumer needs in the region, and guaranteeing compliance with global guidelines in the case of licensed brands. In addition, the position will work closely with cross‑functional teams and external agencies to ensure efficient implementation of brand plans and contribute to the sustainable growth of the category across LATAM.

• Coordinate the execution of regional marketing and communication plans for the category, including the localization and development of materials, activations, and campaigns, managing timelines, budgets, and deliverables with agencies, media, and commercial partners.
• Analyze the LATAM market to identify trends and ensure a properly localized portfolio, aligned with global strategies and local consumer needs.
• Prepare brand and sales performance reports, generating actionable insights to support strategic decision‑making.
• Collaborate with cross‑functional teams (sales, trade marketing, finance, and digital) to optimize execution in retail and digital channels.
• Coordinate with Partners on alignment, approvals, and brand strategies to ensure consistency with the global licensing guidelines.
• Participate in annual strategic planning and the preparation of executive presentations for internal and global stakeholders.

Qualifications

• 3–5 years Commercial Marketing experience preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry
• Proficient English (Full English interviews)
• Experience with an international/ cross‑cultural environment
• Strategic thinking and strong analytical skills.
• Data‑driven decision making.
• Project management and ability to work under pressure.
• Assertive communication and influencing skills.
• Cross‑functional teamwork and collaboration.
• Results‑oriented and proactive mindset.
• Strong relationship management with external strategic partners.

Additional Information

How We Work

Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in‑person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com and https://www.instagram.com/Mattel

Mattel is an Affidative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.