Remote Head Of Marketing

Executive Assistant Institute; Xico; A distancia; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A contemporary arts organization is looking for a Marketing Manager to lead digital marketing strategies and audience engagement efforts. The ideal candidate will have over 3 years of marketing experience, preferably in nonprofit or cultural sectors, and be fluent in both Spanish and English. Responsibilities include managing digital campaigns, social media presence, and content updates. This role offers the opportunity to collaborate closely with leadership and internal teams, ensuring the brand's mission aligns with messaging and strategy.

Formación

• 3+ years in marketing, ideally in nonprofit or cultural organizations.
• Experience with digital advertising (Google Ads, Meta Business Suite).
• Bilingual: fluent in Spanish and English.

Responsabilidades

• Design and execute digital marketing campaigns to promote classes and events.
• Lead Google Ads and Meta campaigns, managing budgets.
• Oversee social media strategy and brand presence.

Conocimientos

Digital marketing

Social media management

Data analysis

Written communication

Bilingual (Spanish and English)

Educación

3+ years in marketing

Herramientas

Google Ads

Meta Business Suite

WordPress

Mailchimp

Shopify

Asana

Salesforce

Descripción del empleo

Remote Marketing Manager Location : Remote (Based in Mexico preferred; fluency in Spanish a plus)

About the Organization We are a contemporary arts and culture organization focused on inspiring public engagement and creative expression through exhibitions, education programs, and events.

Our team is collaborative, mission-driven, and deeply committed to inclusion and access in the arts.

About the Role We are seeking a strategic, creative, and data-informed Marketing Manager to lead our digital presence, drive audience engagement, and support the promotion of our programming.

This is a high-impact, cross-functional role focused on growth, visibility, and brand alignment across multiple channels. You will work closely with leadership and collaborate with program, education, and operations teams to ensure cohesive messaging, targeted campaigns, and performance tracking.

What You'll Do

• Strategic Marketing & Campaign Management
• Design and execute digital marketing campaigns to promote classes, events, and membership programs.
• Lead Google Ads and Meta campaigns, including a grant-based ad spend.
• Build and manage email marketing efforts (Mailchimp) for newsletters and segmented campaigns.
• Track conversions and report on funnel performance (traffic, acquisition, retention).

• Social Media & Brand Presence
• Oversee strategy and scheduling across Instagram, Facebook, and other platforms.
• Ensure consistent brand voice and visual identity in collaboration with design contractors.

• Content & Web Oversight
• Manage updates to the organization's website (WordPress) and online shop (Shopify).
• Maintain press archives, online listings, and digital calendars.
• Collaborate with internal teams to align marketing efforts with programming.
• Manage project timelines in Asana and ensure smooth coordination across departments.

Qualifications

• 3+ years in marketing, ideally in nonprofit, cultural, or education organizations.
• Experience with digital advertising (Google Ads, Meta Business Suite).
• Proficiency in WordPress, Mailchimp, Shopify, and Asana.
• Strong written communication skills in English.
• Data fluency: confident tracking metrics, KPIs, and reporting.
• Bilingual: Spanish and English.
• Familiarity with Salesforce or similar CRMs.
• Experience managing remote design teams or contractors.
• Strong alignment between messaging, brand, and mission.
• Improved conversion rates across digital platforms.

We're excited to meet candidates who want to bring strategic thinking, executional rigor, and cultural care to this role.