Regional Marketing Lead, Americas– Discrete Industries & OEM (Americas)

Rockwell Automation; Monterrey; Presencial; MXN 1,658,000 - 2,212,000; Jornada completa

Descripción de la vacante

A global technology leader is seeking a Regional Marketing Lead for the Americas Discrete Industries & OEM segment. This hybrid role located in Monterrey requires over 5 years of marketing experience, a Bachelor's degree, and expertise in digital marketing. Responsibilities include managing marketing programs and collaborating with internal teams to drive customer demand and sales growth. Competitive benefits include major medical insurance and food vouchers.

Servicios

Medical major medical insurance

Food vouchers

Formación

• +5 years of experience within a marketing operations or digital marketing environment.
• Proven experience in executing campaigns and integrated campaigns.
• Travel needs 10%.

Responsabilidades

• Manage the development of marketing programs to maximize demand and sales growth.
• Collaborate with multiple internal organizations and professionals at multiple levels.
• Accountable for strategic planning, budgeting, and execution of campaign initiatives.
• Lead and coordinate cross-functional and cross-regional teams to deliver programs.

Conocimientos

Experience in digital marketing

Experience in OEM (Machine Builder)

Advanced level of English

Educación

Bachelor's degree in marketing or comparable

Descripción del empleo

Overview

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers who take pride in how our work changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Title: Regional Marketing Lead, Americas– Discrete Industries & OEM (Americas)

Reporting to: Director, Industry Strategy & Marketing

Workplace type: Hybrid

Location: Torre Aurum, San Pedro Garza Garcia, Nuevo Leon

Responsibilities

• You will manage the development of marketing programs to maximize customer demand and sales growth for Rockwell Automation's OEM (machine Builder) segments and discrete industries (warehousing, data centers) within the Americas region.
• You will work for the Global Industry Strategy and Marketing Director and collaborate with multiple internal organizations and professionals at multiple levels, globally, including; Regional Sales & Marketing, Industry Teams, Teams and Marketing Function.
• Accountable for the strategic planning, budgeting, and execution of campaign initiatives that drive growth in discrete industries. These initiatives encompass inbound and outbound marketing, media outreach, industry-specific events, sales enablement, training, and other communication tactics aligned with the needs of customers.
• Lead and coordinate cross-functional and cross-regional teams—both directly and indirectly—to deliver programs on time and within budget, as defined by the campaign strategy. Inspire collaboration across business units, even when initiatives fall outside of day-to-day responsibilities, ensuring alignment with industry priorities and customer expectations.

Qualifications

• +5 years of experience within a marketing operations or digital marketing environment.
• Bachelor's degree in marketing or comparable.
• Proven experience in execute campaigns and integrated campaigns.
• Experience in digital marketing
• Experience in OEM (Machine Builder)
• Advanced level of English
• Travel needs 10%
• VISA and passport current

Benefits

Once your recruiter contact you, will let you know about the benefits that we have, such as: medical major medical insurance, food vouchers and others.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.